Nowadays, User Experience design is becoming more and more important to offer users a smooth and easy experience, both from desktop and mobile.
A well-designed user experience guarantees that the audience who is navigating the website can easily find the information they’re looking for or buy what they need without dropping the process in the middle, because of some glitches or too complicated flows.
For this reason, UX has become a crucial step in any website design, from the easiest ones to the most complex, i.e., e-commerce platforms.
Starting with this assumption, it’s easy to understand how Augmented Reality can be a real game-changer in the field of UX, smoothing the processes, help with information retention, and boosting users’ engagement.
Four ways AR can help the UX
Let’s see the four ways Augmented Reality can change the UX design for good, and how to easily integrate this technology into your website.
By making it easier to perform a task
What is cool about AR interfaces is how they merge into users’ environments, making the interaction efficient and requiring little user effort.
Users simply have to scan the marker (or even just arrive at a certain place) and move their smartphone around to start the experience, making the whole process easy and so engaging that is really hard to drop.
To make an example, simply think about the product visualization for furniture e-commerce: without AR, users would have to check all the product pictures and, in the most complicated scenario, would have to try to imagine how it would fit in their house with the help of a measuring tape.
The risk is that not finding the tape or being too lazy to try to imagine the final result, they would simply give up on the idea of buying that product.
However, with an AR experience, they would have to point their smartphone camera at the room to see the product overlayed in their environment.
Buying process suddenly becomes way more comfortable and faster, right?
By smoothing the information retention process
Thanks to Augmented Reality, finding useful information or seeing how a product or service works in real life is way easier: instead of fulfilling the website with infographics and charts, users simply need to scan a QR code on desktop or tap a link on mobile to start an engaging AR experience and move the information smoothly from the virtual context to the real one.
Also, information learned through an AR experience is more likely to be remembered since this technology increases information recall by up to 8.8% (source: Aryel.io), compared to hearing, reading, and just seeing a two-dimensional picture.
By combining multiple sources of information and minimizing attention drops
Attention span online is deficient, with an average of 1.7 seconds per post on Facebook, making it very difficult for designers to engage users and keep them on their website; however, the same users would spend up to 1–2 minutes experiencing AR brand content (source: aryel.io).
Also, with AR, two sources of information are usually merged since the relevant information is displayed in an overlay on top of what users are scanning with their camera — therefore you can easily combine pictures and texts with videos, or 3D and 2D assets.
By giving that WOW effect, users are looking for
Websites are subjected to trends; that’s a fact. Whether you’re into geometric minimalism and flat icons or horror-vacui style designs, AR can give your website that extra gear that makes it unforgettable for your users.
Let them scan your logo to start a video where your CEO explains your mission & vision, or just add some easter eggs around, adding a cool gamification approach to your brand: the choice is yours!
Okay, all of this is very nice, but developing a website is already expensive: is adding some AR experience going to crush your budget?
The answer is not if you can count on a platform like Aryel to create memorable AR experiences, even if you know nothing about coding.