Suppose you work in the marketing field as CMO, marketing intern, or social media manager. In that case, one of your goals is to make potential customers remember your brand and interact with it in many different ways to boost sales and ROI.
We know the feeling: that’s why we want to introduce you to the seven ways AR Marketing can enhance your marketing efforts both off- and online!
But let’s start from the beginning — and with this, we mean with numbers and stats!
As the eMarketers 2020 report says, 83.1 million users will use AR at least once a month in 2020 in the United States, with an expected rate of 95.1 million users in 2022 alone.
Talking about Social Media, according to eMarketers report, there will be close to 50 million social network AR users in the US this year, according to the March 2020 forecast.
The Covid-19 pandemic has boosted the already growing AR trend. In addition, the shutdown of many retail stores impelled marketers to invest more in AR to offer virtual try-on and other experiences usually only available in-store.
At Aryel, we’ve always stated the importance of implementing AR into your marketing mix. As you maybe already know, we created our platform to show the benefits that the integration of AR can bring within a marketing campaign.
Of course, we’re talking about both measurable and intangible advantages: CRO, CTR, ROI, and sales are important, of course — and our platform provides reports and analytics about them. But also brand awareness, customer loyalty, and engagement are benefits to consider when it comes to measuring your marketing strategy results.
That’s why we’ve selected seven reasons to start experimenting with AR marketing and WebAR.
Let’s go back to business and check the seven reasons to implement augmented reality in marketing campaigns!
Integrating AR into your marketing strategy, allows your brand to stand out from the competition, showing the added value of this technology to the audience, thus increasing the chances of turning them into a customer.
At the moment, AR is mainly used by big companies: but thanks to Aryel also web agencies, freelancers, and SMEs can adopt this technology, becoming more competitive and innovative on the market.
Augmented Reality, thanks to platforms like Aryel that support the creation of white-label experiences, increases brand awareness and enhances the chances of the user to remember a specific product or brand.
This, of course, encourages sales and lets you save on the adv budget, which can be used to improve other marketing strategies (e.g., investing in high-quality content such as a photo or video shooting).
By obtaining information and data even from offline campaigns, Augmented Reality allows you to do retargeting operations.
According to users’ online habits and offline ones — you can finally close the gap between the virtual and real-world and bring offline adv to the future (even without a DeLorean, uranium is expensive after all!).
Adopting AR in advertising campaigns can improve the customer experience, allow them to visualize products in 3D, optimize and simplify the purchasing process, and enhance CRO and customer retention.
We already explained the advantages of augmented reality in eCommerce, but you can go through it again here.
As humans, we love being entertained: that’s why engagement is crucial for marketing. On the user side, the interactive aspect of AR campaigns is not to be underestimated since increasing target engagement improves ROI and brand awareness, consequently increasing sales.
That, after all, it’s the goal.
Interactivity is deeply linked to better engagement, but it still deserves analysis on its own.
By proposing interactive activities, AR marketing campaigns are an innovative way to lead and, consequently, increase conversions and retention.
Gamification has been proved to be a real game-changer (old joke, we already made it here *shame, ding ding, shame*) to improve engagement and increase customers’ loyalty.
Insights and analytics
Platforms like Aryel provide reports and insights about off- and online users’ habits.
It’s easy to understand user behavior as they interact with experiences: from demographic data to the device used to their location, Augmented Reality provides valuable information about the target audience, allowing you to get to know your target audience better and model your marketing strategy on their preferences.
We arrived at the end of our list of the seven reasons to implement augmented reality in marketing campaigns. We hope we gave you some useful insights to understand if AR is the next big step for your marketing strategy.