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AR and Architecture: the technology that can help architects and contractors

June 15, 2021

AR for Architecture

Everyone knows Augmented Reality, but have you ever considered how this technology could help companies and firms in the construction and architecture fields?

If you have read one of our articles about WebAR in the past, you already know how many industries could benefit from Augmented Reality, and today is time for ARchitecture (pun intended).

As you probably know, AR and WebAR add to the real world a digital layer, which can be a 3D model of your design in the case of architecture.

These experiences can then be shared with the team with a simple URL, meaning they don’t need to download an app.

Augmented reality in construction and architecture projects involves placing a 3D model of a proposed design onto an existing space using mobile devices and 3D models.

This can be the ultimate solution for architecture studios and contractors that need to see how a project will look in the environment without investing in expensive renderings and graphic designs.

Moreover, this could be the perfect fit when they need to show how the project will look like to potential clients, quickly and easily from their mobile phones, even autonomously.

Let’s make a quick example: a studio, or even a real estate agency, can provide interested buyers with a QR code or even only with the coordinates of the place where the building will be. Customers can scan the code or reach the right place to see on their screens how the project will look like in 3D and explore it in WebAR.

On the B2B side, WebAR can also be used during the design part to integrate the projects with 3D content and renderings.

This can be useful from the design perspective and for the design analysis to pick out clashes by virtually walking through your completed model. It lets the architect and contractor collaborate on changes that have to happen between design and construction due to constructability issues. It can even assist with the prefabrication of building components.

Also, WebAR can help architects and contractors even during the construction step of the project, letting them visualize the building in advance, spot potential issues, and fix them in time.

Of course, we need to consider that the architecture field is a challenging one: it not only has to provide safety both on the projects’ side and on the workers’ one, but it also has to deal with both B2B and B2C, as we’ve seen above.

For this reason, if a studio or contractor wants to integrate AR into their processes, it needs an easy, smooth solution for both B2B and B2C clients.

That’s why Aryel (and WebAR in general) is the perfect fit for this industry; let’s see why!

  • WebAR doesn’t need an app to work, and users can experience it directly on their mobile browsers.
  • Aryel platform makes it easy for everyone to create engaging AR experiences thanks to its drag-and-drop technology.
  • Aryel supports geo-location, markerless and marker-based campaigns to suit all your needs.

With the world of architecture getting more demanding regarding safety and respect for the environment, Augmented Reality can be the perfect fit for studios and contractors who want to speed up and make their processes more agile.