Standing out from the competition and offering unique services can be hard for web agencies and studios to attract new customers, improve credibility and appear as leaders in their field.
If you work in a web agency or own one, you know that this is sometimes challenging because competition is brutal out there.
However, one of the best ways to do all the things we mentioned above is Augmented Reality, additional service to add to your offer, and a new strategy to add to your marketing mix.
According to this report, for instance, the global use of AR Marketing has grown at a CAGR of 30,79% during the period of 2017–2021. Research conducted by Vibrant Media has identified that nearly seven out of ten media planners and buyers (around 67%) want more Augmented Reality ads incorporated into digital marketing campaigns. The reason behind the demand is, of course, consumer engagement.
In the past, we already covered why and how CMOs are transforming their marketing mix with AR (find the complete article here). Still, today we want to explore the fantastic world of web agencies and marketing studios.
Buckle your seat belts: our ride is starting now!
Why web agencies and creative studios shall add AR to their marketing mix
As we said, making a splash in such a competitive and over-populated market can be challenging. Still, AR is that kind of train you don’t want to miss: digital and physical worlds are constantly getting closer and closer and basically merging one into another, creating a new world called phygital reality.
Thanks to AR and WebAR, marketers and social media managers can offer their customers access to this world, offering better online shopping experiences or more engaging content on social media and ads.
However, the problem with this technology is the cost: the majority of creative studios have small to medium-size customers, such as shops or SMEs, and it can be challenging, if not impossible, for them to afford AR custom projects, native apps, and so on.
Thanks to platforms like Aryel, creative studios don’t need to invest their customers’ significant budget in implementing AR into their marketing mix: they instead can easily create personalized campaigns for all of their customers in a few clicks, customizing every detail and managing all the different brand assets from our powerful platform.
But what are the benefits of offering AR in your creative studio services portfolio?
Omnichannel marketing is the key.
Considering the critical concept of phygital Reality, the market is becoming more and more omnichannel, referring to the multichannel sales approach that provides the customer with an integrated shopping experience.
The customer can be shopping online from a desktop or mobile device, via phone, or in a physical store, and the experience will be anyway seamless and smooth.
Since AR adds a digital layer to the physical world, merging these two realities into one, it’s easy to see why this is the perfect technology to create an omnichannel marketing funnel that quickly brings potential customers to buy products and services even while they’re sitting at home.
Also, AR helps grow your customers’ brand awareness and can change the adv game, with an impressive increment of up to 30% of the engagement rate.
All the steps are covered.
Another great thing about AR and WebAR is that they can be integrated into the different customer journey steps, both within the agency and its clients, enhancing the various touchpoints to achieve different results.
Let’s get into every step:
- Brand Awareness: the first step of our funnel refers to brand awareness. Here, AR can help differentiate from the competition, making people aware of your customer’s brand.
- Sales: moving down to the funnel, adding AR experience and AR product visualization to e-commerce can boost sales — let’s keep in mind that, according to stats, 71% of consumers say they would shop more often if they used AR.
- Retention: finally, AR can help retain and retarget customers, increasing their engagement with a brand or business and make them want to come back and buy more.
- Bonus: AR can provide that WOW effect that attracts new customers and increases popularity! Not bad, uh?
Another way to take advantage of AR when it comes to e-commerce, it’s that you can suggest integrating this technology to customers who want to develop their online store, offering them an additional service that will prove to be a winning choice in the long run in terms of engagement and effectiveness.
Whether they have large multinational corporations in their client portfolio or deal mainly with SMBs at the local level, AR is a powerful tool in the hands of marketers and creatives that, if used wisely, can get clients great results in terms of ROI and brand awareness.
By integrating AR into its marketing mix, an agency can increase its purchase rate, setting itself apart from the competition and offering a consultancy an actual omnichannel reality that puts the consumer at the center of attention.
And in fact — but one thing doesn’t rule out the other, of course — it can offer AR as an additional service for its clients, helping them integrate this technology into their marketing mix.
Augmented Reality is already changing the market and the world of communication and advertising out there.
With a growing competition day by day, web agencies and creative studios need to boost their marketing strategies and jump on the Augmented Reality bandwagon to profit from this technology’s perks.