While Augmented Reality and Virtual Reality are mostly used in marketing and entertainment fields, they can be interesting solutions in education, surgical visualization, relaxing patients, curing PTSD, helping recovery in physical therapy – or even supporting medical presentations.
Augmented Reality and healthcare
AR in the past few years has been one of the most promising digital health technologies but many institutions are still concerned about the costs to implement it versus the benefits and this constraint can discourage them to take action to integrate this technology into their processes.
However thanks to platform like Aryel, that makes it very easy and budget-friendly to create WebAR experiences, everyone in the field can experiment with this immersive technology and start a revolution in the healthcare industry.
But how can AR technologies help healthcare professionals and their patients?
AR for medical students
One of the most known uses for AR in healthcare is helping students of medical universities study the human body, understand how it works, and even make practice with virtual patients.
For example, AR-enabled, tablet-based simulations of different patient scenarios allow nurses to better connect with patients and handle daily work situations requiring a combination of social, technical, and team skills. Also, many professors use AR to educate medical students on basic anatomy and concepts; doctors use it to learn about new therapies and drugs. They can overlay digital information on human body structures in textbooks to help students easily learn the names of bones and muscles.
Students remember 90% of the material if learned through experience, compared to a regular student who can remember 30% of what they hear and 20% of what they see in traditional classrooms.
When they see a topic being explained on an image, they still have to visualize it and create a perception of it in their minds. With AR, in fact, they learn through immersive experiences, increasing information recall by up to 8.8% (source: Aryel.io), instead of hearing, reading, and just seeing a two-dimensional picture.
Last but not least, thanks to Aryel, integrating Augmented Reality on books and even presentations is cost-effective and easy even for doctors and professors who don’t have coding skills or technical knowledge. They can create immersive AR experiences for their students and colleagues in few clicks, using the user-friendly Aryel builder, and let their audience study and learn in a more efficient way.
AR for surgical procedures
AR enhances the visualization of CT or MRI data by superimposing stereoscopic digital assets during a surgical procedure, to enhance precise navigations to a specific organ.
For example, AR can be used for pre-operative planning and helps to accurately identify tumors and surrounding structures for performing minimally invasive procedures. Also, AR can help dentistry superimpose real-time data directly from a dental scanner, enabling dentists to build precise crowns or caps.
AR for patients and stress relief
AR can be a perfect fit on the patients’ side too; in fact, it is proven to help them describe accurately their symptoms to their doctors, or even better understand the long-term effects of their lifestyle on their health, motivating people to make positive changes.
AR is also a good way to help children lie still before an exam. Doctors can even use it to determine whether a child will need an anesthetic during an MRI procedure and make them less stressed and relieve their fear.
AR for medical equipment ad pharmaceutical industry
Last but not least, thanks to AR those businesses that work with medical equipment can offer potential customers immersive and interactive Virtual Product Demos that show the equipments in life-size and exploit their value without any costs for transport or damages risks, on all the touchpoints, off- and online – or to pharmaceutical professionals who can showcase their products with enriched leaflets.
- sales on-site: helping sales agents perform Virtual Demos that convert, showcasing products without having to bring them to the client
- fairs and events: enriching catalogs, flyers, and booths offering offline Product Visualization experiences that convert and help standing from the crowd, while collecting insights about visitors and cutting costs of transport
- drugstores: leaflets and stands can be brought to life thanks to AR experiences that improve customer safety and better explain value and usage of the products
- website: embedding 3D models directly on product pages and offering Product Visualization experiences in WebAR
- newsletter: sharing interactive content on the occasion of new products releases
- social media: enriching the editorial calendar with engaging content, such as Product Visualization
With AR, sales agents and distributors can perform interactive Virtual Demos to showcase the value of products without bringing them on-site and they can help potential customers understand how much space products occupy in a lab thanks to 1:1 3D models, that give precise awareness of space management.
To offer such an experience, professionals can use a platform like Aryel to create and share WebAR experiences in just three clicks without the need to develop an app, since the technology works on users’ browsers.
Aryel’s WebAR marketing platform also provides reports about campaigns off- and online, closing the gap between physical and digital worlds, helping healthcare marketers and professionals fully understand how their customer journey and WebAR marketing strategy perform on- and offline – i.e., fairs or conventions.
This is the perfect solution for those whose business model relies on agents and distributors that showcase medical equipment and until now, their boundary has been not being able to transport expensive and fragile products to clients who had to rely on printed brochures and video only. You can take a look at Milestone Medical’s successful customer story here, to see how they integrated WebAR into their Sales & Marketing Mix.