We are pleased to share that Aryel has entered into a strategic partnership with Grid Media, a prominent AdTech company in Latin America. This collaboration marks a significant development as Grid Media becomes the local representative for Aryel’s cutting-edge augmented reality (AR) advertising technology across Mexico and the LATAM region.
Our partnership with Grid Media is set to elevate the landscape of AR advertising. Aryel’s AR Creatives allow brands to produce interactive and immersive advertisements that capture consumer attention in new ways. Our technology is designed to integrate seamlessly with both programmatic and direct buy distribution channels, ensuring that campaigns can be executed effectively across major publishing platforms.
Elena Soraya Aliyari, Aryel’s Partner and Chief Sales Officer, highlighted the potential of this partnership: “The collaboration with Grid Media has already demonstrated its value through successful campaigns for leading brands such as Garnier, Nescafé, and Doritos. We are excited to expand Aryel’s AR solutions to a wider array of businesses in Latin America, aiming to enhance the effectiveness and creativity of advertising efforts.”
Grid Media brings a wealth of experience in developing immersive digital products and experiences, making them an ideal partner for Aryel. Juan Carlos Rocha, General Director of Grid Media, shared his perspective on the alliance: “Partnering with Aryel represents a key advancement in our commitment to driving innovation in the digital advertising space. This partnership will not only improve the quality of programmatic advertising but also broaden creative possibilities for our clients. We are confident that together we will foster growth and innovation in the digital advertising sector throughout Mexico and LATAM.”
The partnership has already shown promising results, with notable campaigns for brands like Aurrera and Mercado Libre demonstrating the successful application of Aryel’s AR technology in the LATAM market. These early successes highlight the effective synergy between Aryel and Grid Media.
As we move forward, our joint goal is to push the boundaries of interactive advertising and set new benchmarks in the industry. By combining Aryel’s advanced AR technology with Grid Media’s extensive regional expertise, we are poised to deliver impactful advertising solutions that meet the evolving needs of businesses across Latin America.
