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Bring some spice to your holiday marketing mix with WebAR

December 21, 2020

AR for Christmas

This article was originally posted on December 21st 2020, and has been updated on December 13th 2021 🎁 Enjoy!

It’s that time of the year again! 🎄 With Christmas right behind the corner and the world in the middle of a pandemic, it could seem that this year the holidays are pretty… odd – this year as well!

But it only takes a little bit of creativity, Christmas spirit, and Aryel’s platform to bring the joy of the season into your daily life!

Let’s get down to business, little Santa’s elves!

Using Augmented Reality WOW-effect in December is something that big brands have done in the last few years: Coca-Cola, Starbucks, to quote a few, usually adds some AR experiences to their packaging during holidays… and now you can do the same too!

Also, in a year where even Christmas shopping is even more stressful than ever — because of all the safety reasons we all know, and not only because you never know what to gift to your mom) — AR can create phygital experiences that may substitute all the fun activities we’re missing this year.

In 2019 Coca-Cola brought holiday magic to its fans by leaning into its Christmas heritage and serving up a few seasonal surprises.

By using the Coca-Cola mobile app to scan holiday cans and bottles, fans can explore the bears’ “arctic home” and share a little holiday magic. We have to say; when it comes to Christmas, these guys know what they’re doing!

To revamp some popular Christmas traditions, this famous chocolate brand created an advent calendar with 24 selfie filters.

Customers unlock a new selfie each day of advent — from Fudge Christmas jumpers to elf costumes.

Christmas dad mum child aryel augmented reality

The calendar debuted in 2017 as the 4th best selling in the UK. 67% of users scanned the calendar more than once, and the campaign generated 98,000 social shares from 200,000 interactions.

From packaging to printed paper, AR can bring to life different solutions and industries… Or maybe you want to send some unique and fun Christmas cards to your family, friends, and colleagues? Amazing!

Building the perfect experience is super-easy on the Aryel platform: choose between different types such as marker-based, geo-based, surface-, face and image-tracking  experience and let the fun begin.

You can browse among all the Christmas-inspired ready-made assets from our part libraries (we suggest the tree!) or upload yours for a 100% custom experience. Then you wait some secs for Aryel to do her magic and… voilà! Your Christmas experience is ready to get shared!

For example, you can create fun Christmas face filters with Santa’s or elves’ hats and ask your audience to share their selfies online with a specific hashtag… all of this while collecting insights and analytics – ho ho ho!

Also, don’t forget to subscribe to our newsletter: we have a special Holiday’s experience in store for Christmas 2021! 🎄🎁 But let’s see other ways you can add a touch-go magic to your marketing mix with WebAR!

Whether they’re for friends, family, or even potential customers, nothing brings the WOW effect more than revamping a traditional activity such as exchanging Christmas Cards.

Set your card as the marker, and add a nice video of you singing a carol (only if you’re very good at it!) or a 3D holiday asset — the choice is yours, but the success is guaranteed! Unless you’re a terrible singer, but there’s nothing we can help you with in this case! 😎

Follow Coca-Cola’s and Starbucks’s examples and bring your packaging to life, adding some AR magic. Let customers scan your bottle, cans, or boxes to live an incredible holiday experience: it can be fun, such as Coca-Cola did, or also edutaining!

If you’re a wine producer, why not adding to every bottle a video where you explain the peculiarity of that specific wine? It gives added value, and it’s also perfect as a gift! Also if you have a patisserie, you can add a video in WebAR on your panettone boxes, to show how you bake them in your lab!

We just listed a few examples of how to have fun with WebAR during these holidays, but if you unleash your creativity, we are sure you will find never-ending ways to use Aryel’s platform to bring a touch of magic to your Christmas time. 💥