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How AR is making Influencer Marketing more powerful

March 4, 2021

Ar for Influencer Marketing

Who doesn’t know influencer marketing? In the past few years, this marketing strategy has literally taken over social media, changing how brands promote their products or services forever.

With 89% of marketers believing that influencer marketing is effective and an impressive 90% of marketers that state that influencer marketing results have been as good or even better than pre-covid, it’s easy to see why this is considered an ace in the hole for their marketing mix.

However, another interesting stat is that 35% of marketers prefer influencers with less than 10k followers: the reason behind this is that they can create more genuine communities, niche of followers who are interested in what they’re saying (or promoting, in this case).

However, these influencers do not always do this as their primary job, and it could be they have less powerful resources to engage with their followers, even if they’re real experts in their niche.

The last impressive fact is that 96% of marketers consider Instagram their preferred platform for influencer partnerships.

Considering all these stats, it’s easy to see that influencer marketing is a trend to ride for the next years.

Both brands and influencers can make their promotions, even more, engaging with a technology that at Aryel we know very well: Augmented Reality.

If you used Instagram at least once, you see that the big trend there are stories and especially filters: these filters work with face tracking and can add a fun touch to every content.

But what is interesting to us is how big brands are using this cool feature to promote their products: creating a branded filter makes users engage with their content in an immersive and fun way, enhancing their chances to be remembered.

Usually, these filters are given first to influencers that start using them and show their audience the feature, encouraging them to do the same.

A fascinating case study is the Puma India one: creating a custom filter, they launched an engaging digital campaign centered around augmented reality on Instagram and retro swipe-up games — gamification at its best!

Of course, Puma had bug budget to spend on this launch, but also smaller brands and micro and nano influencers can now add this exciting feature to their marketing mix or media kit.

Thanks to platforms like Aryel, everyone can easily create engaging AR experiences and custom face-tracking filters to share online.

The advantages are clear both from brands’ and influencers’ sides: brands can create filters to share with influencers online. Also, influencers can add this feature to their media kit to attract brands looking to add this feature to their marketing mix. In short, it’s a win-win situation.

Virtual try-on

Easy-peasy! Influencers and brands can create try-on experiences, powerful tools for the two leading niche influencers usually work with beauty and fashion.

Sharing the beauty and fashion products with their audience is easier than ever.

Thanks to features like face-tracking (with Aryel now supports), followers who don’t have the physical product in their hands can try the same product influencers are promoting.

To make a closer connection with followers, another exciting way to use AR is to create personalized filters and share them online, allowing everyone to use them for free.

Also, they could create fun filters to play with, like the quizzes or the beautiful ones that smooth the skin and make hair shine like in a Disney movie.

Engage like never before

  • More interactions: engagement is all about how users interact with your brand, or in this case, with the influencer. The more you make this easy and fun, the more they will be interested in engaging with both of you. One of the best ways to do this is by integrating augmented reality into your influencer marketing mix. Why AR? Because its potential marketing field is impressive, how we explained in this article.
  • WOW factor: the power of words and images is impressive, of course. What if you could trigger emotions in your users? AR exploits the senses and lets users empathize with the content, speaking both to their minds and emotions.
  • Engage the right audience: let’s be honest, most users spend most of their time online and want to see something new. According to GlobalWebIndex, AR users fall into the 16–34 age group, Millennials and Gen Z — in other words, the people who already are interacting with influencers of all sorts. Why not start thinking about engaging them in a language they know and love, like AR?
  • Budget-friendly: here, we hit a nerve. Marketing can be costly and AR, as well. But it doesn’t have to be like that: Aryel is a platform tailored to your needs. Choose the plan and pay accordingly for what you need. As easy as that.
  • Storytelling at its finest: A good influencer is a good storyteller; that’s a fact. Exploit this potential with Aryel’s builder: it’s easy to create engaging storytelling experiences for users and share them online!

Thanks to AR and platforms like Aryel, it is easy and quick to create impressive experiences and support face tracking; influencers can now make their media kit more appealing and stand out from the crowd when introducing themselves to brands.

Adding a touch of AR magic to their portfolio can make a difference when working with small and medium brands.

Augmented Reality is changing the way we approach marketing at 360°, and the amazing thing about it is that you don’t need a big budget to take advantage of it.

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