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How to bring your catalog to life using augmented reality

November 30, 2022

Catalogs in Augmented reality

Augmented Reality can enrich your catalogs and offer readers and prospects a new dimension in product exploration.

You may be wondering how it can be so powerful. 

The answer is simple: AR technology can add a new dimension to the catalog experience, providing additional information and perspectives on the products you sell, while collecting insights and metrics.

Let’s break it down:

  • Augmented reality enhances engagement by providing visual impact of products, as well as detailed product information. This information can include reviews, comparisons, prices, etc.
  • It provides unique user experiences for each individual reader.
    Every person will view the same product differently because their perspective is unique to them alone.
  • AR also increases sales by helping you gather data about readers and what they like or dislike about your product offerings. You’ll know which ones are popular among your readers and which might need improvement!

Augmented reality is changing the way people shop online and offline.

With AR technology, you can explore products in three dimensions, see them from every angle, and even make them come alive with interactive features. 

The best part? It’s not just about seeing—it’s about understanding.

AR is all about enhancing the shopping experience. 

Get insightful data about readers, sessions, time spent, most featured products, and much more!

But now, let’s look at some possible applications of AR to catalogs.

AR Catalogs: Shake up the tool you have been using for years.

Of course, AR is such a versatile tool that it can be a game-changer for both B2B and B2C markets. 

For example, augmenting catalogs during fairs and events, allowing brands to only bring an augmented printed material without having to have all the products physically there.

But the examples can really be endless.

How many times can it happen that a product is in the catalog but not physically in the store?

What better solution than augmented reality?

In the case just mentioned, with AR you would achieve customer satisfaction, because they can get a solid idea of what the product will look like, and you voluntarily reduce your storage and warehouse expenses. 

Not to mention the WOW factor elicited on the customer and the fact that he/she will be able to continue to evaluate the purchase at home as well. 

A crazy solution.

Another example may be a catalog of works of art. By definition a work of art has the function of being displayed whether we are talking about public or private.

What can often hold back such purchases?

Idealizing what the work will look like in the context where it will be placed.
Indeed, no small factor.
Here is where augmented reality can and should come to the rescue of artists and art dealers today. 

It is not just an enriching feature, but disrupts the way sales are approached in this area.

Imagine your next catalog with Aryel

“Making browsing through a catalog an experience.”

There is no other way to describe what we do. 

Imagine being able to change the approach and the way information within the catalog is consumed

Imagine being able to get substantive feedback on how and what products have made an important impact.

Imagine being able to communicate with those who used the experience based on what they saw and where they spent the most time. 

The potential of combining augmented reality with catalogs is still almost untapped. 

Check how we helped Artrust to disrupt their catalog!

It’s easier than you think.
Aryel is easy to use and does not require any coding skills. 

Just choose among ours templates and start building your next interactive catalog.

Not enough?

Take a look at all the articles on our blog and at the useful resources on our website!