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How to create an augmented reality campaign in a snap with Aryel

July 21, 2020

How to create an AR experience with Aryel

So, you decided that what your business needs is AR Marketing, but you’re not sure where to start to create your first campaign with Aryel? No worries, we got you covered.

In this article, we will have a step-by-step overview of how to create an AR campaign with Aryel in a snap. Get ready: we’re landing!

Okay, let’s start from the basics: why Aryel? At the moment, Aryel is a one-of-a-kind AR marketing platform that features a drag and drop interface to easily set up engaging AR campaigns in only a few easy steps.

You can choose between different AR solutions, such as marker-based, markerless, and geo-based, and share your content through a simple URL across various channels.

Why integrating Aryel’s Augmented Reality platform into your marketing mix? We’re glad you asked, here’s a not-so-exhaustive list of what Aryel can do:

  • Create interactive scenes with a simple drag and drop interface, including 3D models, videos, audio, CTAs, and other assets.
  • Share your campaigns through a simple URL across different channels — feel the power of WebAR! ⚡️
  • Explore infinite possibilities with complete personalization: from custom domains setup, markers generator, and full media assets management.
  • Boost your performance using real-time insights and analytics.

All right, enough with the chit-chat, let’s see how to create your first campaign with Aryel!

Let’s start creating your campaign by setting the name. This step is pretty self-explanatory, but I have a fun tip for you

.Aryel platform: create campaign

You can start creating your campaign from scratch, of course, or from one of the super cool templates we’ve in store for you. In the next releases, you will find different assets to get started easily.

2. Select campaign type

Aryel supports campaigns with more than one scene or experience — we know, it’s impressive.

Aryel platform: select type

For this reason, you can choose between two different types of experience flows:

  • Random flow — Build your scenes without worrying about the order in which they will be shown. This means that the final user will be able to browse within all the different experiences without following any specific order. We suggest this flow for catalogs or brochures.
  • Story flow — This flow is like storytelling. Build on your story by adding many scenes, and it will be required for your users to follow the specific order you decided, according to your flow of engagement. This feature is perfect for treasure hunts — ahoy!

With “trigger,” we mean the thing that, when recognized by the algorithm, starts the AR experience.

Aryel powerful platform supports different types of triggers:

  • Marker/QR Code
  • Image
  • Surface
  • Geolocation
  • Face

As for now, Aryel only supports markers and QR codes as triggers, but stay tuned; we’re going to release more very soon.

3. Add a scene

First of all, we need to add a scene to our campaign. We need to find a scene name — this makes it easier to manage the scene afterward, most of all if you’re going to use storytelling flow — so don’t underestimate this step!

Aryel platform: add a scene

After naming the scene, we need to choose the AR trigger — note that Aryel supports multiple markers in one scene.

Let’s start by selecting the marker that, when scanned, will show your Augmented Reality content.

Aryel platform: add a marker

👉🏻 Aryel provides default markers, but you can proceed with the creation of your custom marker to personalize your campaign 100% — it’s up to you!

To create this demo, we create this custom marker:

Aryel platform: marker

4. Add your media

Here’s when things get fun: it’s time to upload the digital content that will be shown inside the AR scene.

Aryel platform: add a media

At the time of this article, Aryel is still in beta 0.1.2 and features different types of objects:

  • 3D model
  • Image
  • Video
  • Audio
  • Button/CTA (Link, Email, Phone)
  • Text

To start getting acquainted, we provided you this 3D model 🤖 our pleasure!

You can easily manage all your assets, uploading them in your media library at any moment or directly here when you create a new campaign. Also, Aryel has access to third-part libraries, with over 10k AR-ready media assets. How cool!

💡 Tip: Aryel supports multiple media in one single scene

5. Manage your media properties

With Aryel, the choice is always yours: feel free to adjust and fix all the details of your media. From position to size, you can customize it by simply clicking on the media, and then on “Properties”.

Aryel platform: media properties

6. Add some interactions

Of course, you need to take care of what users can do with your media: manage all the possible interactions and make your AR experience unique and engaging.

For this demo, we’ve added interaction that, at the point and tap on the 3D object, starts an audio track we’ve uploaded in our media library.

You can do it by simply clicking on the Interactions tab, as you see in the picture below. Unlock your content’s potential and keep your bar high!

Aryel platform: add interactions

7. Publish your campaign

Finally, we can post your campaign online.

Set up your URL, but do not worry: you can change it later in the “Settings” panel.

Aryel platform: publish settings

Now it’s time to share your campaign with your audience: they only need to open the link on their browsers, scan your trigger and enjoy.

Aryel platform: all set

This is our result: we can’t wait to see your augmented reality marketing campaigns!

We hope this demo helped you getting more familiar with Aryel powerful AR marketing platform.

Of course, if you have any questions, needs, or if you want to drop some suggestions, we’d love to get in touch at hello@aryel.io.

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