E-Commerce businesses can decrease returns using Augmented Reality.
Letting customers try before they buy, can reduce the number of returns due to dissatisfaction with the product.
Additionally, Augmented Reality can provide valuable statistics on customer engagement and preferences.
This information can help businesses make more informed product development and marketing decisions.
Why are returns so high for eCommerce?
There are a few reasons why eCommerce businesses have high return rates.
First, customers can’t try on products before they purchase them, so they may be disappointed with the fit or style when they receive the item.
Secondly, customers may not be able to get a sense of the scale of the product from photos alone, leading to disappointment when the item arrives. Finally, some products simply don’t work as advertised, leading customers to return them for a refund.
By using Product Visualization AR experiences, businesses can reduce the number of returns due to these factors.
How can you use augmented reality to decrease returns for your eCommerce?
There are a few ways that businesses can use augmented reality to decrease returns. First, businesses can provide customers with a way to try on products before they purchase them. This would allow customers to see how the product looks on them and whether it is the right size, style, etc.
Secondly, businesses can use augmented reality to give customers a better sense of the scale of the product. This would help to prevent disappointment when the product arrives.
Finally, businesses can use augmented reality to show how the product works before the customer purchases it. This would allow customers to make an informed decision about whether they want to purchase the product.
Product Visualization 2.0
With the Aryel platform, it’s easy and quick to offer incredible Augmented Reality experiences keeping an eye on the budget and without the need for expensive app development.
Product Visualization, especially, is a powerful tool to showcase products online and allow potential buyers to see them immersed in their environment and experiment with colors or different features.
Thanks to features such as Surface Recognition or Face Tracking (which Aryel builder supports), it’s easy to create engaging Try-On experiences or allow users to see products directly at home.
Here you can read more about Surface recognition.
Thanks to WebAR, businesses finally have the opportunity to give their customers a more engaging experience, securing their loyalty and “guiding” them through their marketing funnel; Shopify has reported that using 3D models in AR has allowed some brands to increase their conversion rate by 250%.
WebAR analytics metrics to track
Aryel’s WebAR marketing platform provides reports about campaigns off- and online, closing the gap between physical and digital worlds. But which metrics are crucial for eCommerce owners?
The following AR analytics metrics help track shopper interactions on your site’s product pages:
- View: The single view a user performs while interacting with your AR experience
- View duration: The view duration shows how long visitors have stayed on average on an individual experience.
- Scans: each time an experience is launched via one of its triggers.
- Avg. View Duration: how long visitors have stayed on average on an individual scene.
- % New Views: percentage of new views on the scene.
- Time of Day: what time of the day users interact with your campaign.
- Devices: from which devices users see the campaign.
- Browsers: from which browsers users see the campaign.
- Scenes Views: the total number of scenes displayed.
- Scenes/View: the average number of scenes displayed per view.
- Goal Completion: the total number of times users complete a specific action (conversion).
- Goal Value: the total monetary value relative to the completed conversions.
- Goal Conversion Rate: the percentage of completion of a goal in relation to the total number of times the user has been subjected to it.
Which metrics to consider for eCommerce businesses
Of course, there’s no holy grail of metrics, but all the insights listed above are to keep into consideration when it comes to telling if an eCommerce WebAR campaign has been successful or not.
In addition, it is always a good idea to consider all the metrics to check if the user’s journey is efficient and hassle-free or if something should be improved.
From Views to Conversion Rate, Aryel’s reports help marketers and brands fully understand how their customer journey and WebAR marketing strategy perform on- and offline – i.e., in-store experiences.