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How to Use Augmented Reality to Promote FMCG

October 12, 2021

Aryel blog FMCG

Fast-Moving Consumer Goods, also known as FMCG, sell quickly at relatively low cost and have a short shelf life because of high consumer demand or because they are perishable. FMCG includes items like beverages, cosmetics, candy, other packaged food, and over-the-counter drugs.  

These goods are purchased frequently, are priced low, and are sold in large quantities. They also have a high turnover when they’re on the shelf at the store, and inventory is expected to be replaced by the next arriving shipment.

However, it’s not that easy to stand out from the competition selling a relatively common product, let’s say, a soda can or candies. For this reason, marketers have to be pretty creative to make their brands and products shine, and one of the ways to do that is with Augmented Reality.

How to Use Augmented Reality to Promote FMCG

AR can be the perfect fit to skyrocket sales and boost customers’ engagement with fun and immersive experiences. However, the main issue with these products is that customers only spend a few minutes, if not seconds deciding what to buy, and catching their attention can be really tricky.

That’s why marketers need to overcome this constraint is a marketing tool that is engaging, catchy, and easy to use, as WebAR.

Transform Customers into Ambassadors

The average social media user loves to share new and cool things with friends and followers. By giving them fun, engaging WebAR campaigns and encouraging them to share these experiences online, customers can quickly spread brand visibility with digital “word of mouth,” becoming brand ambassadors.

This is the perfect way for brands to have users created content at the only cost of the WebAR experience.

Advertise and Increase Engagement on Social Media

Users usually spend only a couple of seconds on a post before getting distracted or keep scrolling. However, with WebAR enriched posts and ads, it is possible to catch users’ attention and potential customers in a fun and unexpected way. 

The average time spent on a WebAR social media post is around 1-2 minutes, showing how engaging and immersive this technology is.

Making the Brand Memorable

The challenge marketers always face both off- and online is making a brand shine and stand out to a customer scanning the grocery store with no brand loyalty and guiding their choice towards their ones.

One solution is to offer an Augmented Reality experience to the customer, making the brand stand out from the competition and boosting brand awareness and brand loyalty quickly and easily.

They only need to create an experience triggered by the packaging, and once the customer scans it, it appears as a link to open, and the WebAR experience will conveniently begin in their browser. So while traditional AR requires users to download an app, WebAR experiences created on Aryel users simply need to tap the link to enjoy the experience via browser, making the whole process smoother and faster.

Try-On the Product Before Buying

For FMCG in the beauty industry, one of the main constraints is that customers cannot try online or offline products, above all in the post-pandemic scenario. However, with WebAR, cosmetics companies can offer Virtual Try-Ons to help customers see how products look on them, alleviating uncertainty, reducing returns, and boosting sales.

As we’ve seen, for Fast-Moving Consumer Goods, WebAR can be the perfect solution for marketers who want to catch the consumers’ attention while they browse in stores and make their brand memorable while enhancing their marketing mix performance.

Even if traditional AR experiences can be expensive in terms of time and budget, with WebAR, even SMEs, freelancers, and agencies can create and share off- and outstanding online campaigns to skyrocket engagement, brand awareness, and sales.