It doesn’t matter if they have the shape of little mushrooms, cherries, or holy water (not to mention the bottled fairies, of course); everyone loves power-ups!
That’s why we worked hard to equip our AR marketing platform with the most amazing Power-Ups, to give you the smoothest workflow experience, and, of course, to make it even more… powerful!
Why are Power-Ups so important to bring your campaigns to the next level? The most exciting thing about digital marketing is that you can integrate different technologies to create the perfect workflow that suits your needs — it’s like with Transformers, but for marketers.
Okay, then, let’s get down into business, and let’s have a tour of Aryel’s starship Power-Ups!
The first thing cosmonauts learn is that we basically have 4 kinds of Power-Ups, depending on their field or use:
We see you, data geeks, getting excited about our Analytics Power-Ups. And we agree, tracking analytics it’s what makes the difference when it comes to marketing.
Moreover, considering that your campaign is hosted on the web (not surprisingly, it’s called WebAR), you can map and discover users’ insights, bridging the off/online worlds.
Here it is, the big G! Basically, the Super Mario of Power-Ups, Google Analytics is used to track website activities such as view duration, scenes per view, scans, etc. of individuals using the site and the information on the source of the traffic.
Use it to check how your users are behaving online while they experience your outstanding AR campaigns — and if you see they’re bored, make some adjustments!
Let’s stay on user’s behavior and move to the next Power-Up: Hotjar! This is behavior analytics and user feedback service that helps you understand your website users’ behavior and get their feedback through tools such as heatmaps, session recordings, and surveys.
Let’s be frank: guys at Hotjar are really hot, and their tool it’s even hotter!
Ah, the media, the fun part of the job; well, fun for those who experience it, but if you aren’t a designer or a 3D modeler, it could be tricky to add impressive media to your WebAR campaigns.
But hey, we always get your back. We chose the best third-party integration to give you a jumbo-sized library with hundreds of ready-to-use assets. Thanks to that, directly in the builder, you can browse, discover, and find 3D ready-made objects to use in your scenes.
Little brother of Google Analytics, Poly is a website created by the guys at Google that allows creators to share 3D objects easily. It features a free library containing thousands of 3D objects for virtual reality and augmented reality applications.
Feel free to browse their impressive collection of 3D assets and find the perfect fit for your needs!
Pexels is a free stock photo and video website and app that helps designers, bloggers, and everyone looking for visuals to find great pictures and videos that can be downloaded and used for free.
If you have a little budget but great expectations, this is the perfect Power-Up for you!
A colleague of Pexels, Unsplash, has been cited as one of the world’s leading photography websites. It’s a website dedicated to sharing stock photography and claims a growing library of over 2 million photos under the Unsplash license.
If Pexels doesn’t have what you need, Unsplash probably does!
Let’s get social, and let’s see how Power-Ups can help enhance your social media strategy. These integrations seem even better than cherries and coins, trust us!
Can we talk about social media without mentioning Facebook? Well, of course not! That’s why we integrated this analytics tool that helps you create audiences of users who’ve already seen your campaigns while optimizing your budget and boost the ROI. This is crucial to enhance conversions since knowing your audience helps you post more of what they love!
You may create retargeting sponsored posts and remind users how cool your brand is!
Linkedin Insight Tag
If your audience is more Linkedin-oriented than an IG influencer, this little but powerful Power-Up is what you need.
We are getting at the end of this level, ehm pardon, article, and we had a nice roundup of Aryel third-party integrations.
The list is constantly growing, and we are working hard day and night to bring you even more, Power-Ups to keep your workflow smooth and seamless.
Visit our Power-Ups page on the Aryel website and get to know everything about our powerful platform, and of course, follow us on social media to not miss any updates about new Power-Ups.