As a three-dimensional, phygital medium, Augmented Reality has proven to be a powerful tool for brands, companies, and web agencies looking to tell more engaging and catchy stories about their products or services to users and potential buyers.
And what is the most common place people see advertisements? Precisely, on Google! That’s why today we’re going to talk about AR-empowered Google Ads.
So keep reading to change your Google Ads game, improving CTR and engagement since day one.
What is Google Ads?
Google Ads is Google’s online advertising program and allows companies and web agencies to create online ads to reach audiences interested in the products and services they offer. The Google Ads platform runs on pay-per-click (PPC) advertising, meaning the brand has to pay every time a visitor clicks the ad.
However, catching the attention of users out there can be tricky, even when paying for it. A recent survey from Swedish telecom company Ericsson’s mobile ads platform, Emodo, found nearly three-quarters of consumers would be more likely to pay attention to an ad that incorporated AR elements, and about 70% said they would like to see more ads that do so in the future. Meanwhile, ARtillery Intelligence projects report AR-based advertising to be one of the most lucrative growth areas for the technology.
Of course, the most annoying friction when it comes to AR is the cost; implementing Augmented Reality into Google Ads could be detrimental to small businesses or freelancers, compromising part of their budget.
So here is where Aryel comes to play: our powerful AR marketing platform works with WebAR. This powerful and budget-friendly technology only needs a simple URL to convey engaging AR content online.
With Aryel, creating your first Google Ads AR campaign is easy as pie: simply create your WebAR experience with our easy-to-use platform and use the link for your Google campaign. Easy, don’t you think?
Why using AR for Google Ads
Now that you know why Aryel can be the perfect solution for enriching your Google Ads campaigns, let’s see what the perks of adopting this technology into your marketing mix are.
Product centric Ad experience
A classical Google Ads banner can be catchy enough to successfully bring the user on a landing page or website, or a e-commerce product page, with an high risk of dropping out. A WebAR empowered Google Ads banner instead, brings the user directly on a product visualization experience, or even on a virtual try-on one, showcasing the product and minimizing the risk of drops-out.
Different formats, 100% flexibility
Google Ads display ads come in every size and format; from banners to leaderboards you need a flexible and versatile solution to catch the attention of users online. Since Aryel easily works with a simple URL and allows complete personalization, it’s easy to create the perfect AR experience that fits your needs. Whether you choose a QR code or a image as a trigger for your campaign, you can bet you will blow minds out there.
Better CTR means more sales
According to this report, users who click on ads are 50% more likely to purchase. So if Google Ads is already a powerful tool, think how incredible it can be adding Augmented Reality to the mix – also considering that AR already improves (on average) CTR by 33%!
More engaging Ads
Statistics say, 90% of consumers admit ads influence their purchase decisions; considering AR helps to improve the engagement and 61% of online shoppers prefer to make purchases on websites that offer AR experiences, adding an AR layer to your Google Ads strategy can be crucial to catching the eye of potential customers online.
Standing out from the crowd
All Google Ads are pretty much the same: brands and companies bid to get 1st place for specific keywords and design their websites to be as much Google-friendly as possible – but the results all look alike. With WebAR, you can quickly transform your Ads and offer users an incredible phygital experiences, allowing them to try on your products or visualize them in real life.
Integrating WebAR into your marketing mix and using it to improve your presence online and, most importantly, on Google Ads can be the perfect way to improve engagement, boost sales and stand out from the competition. Hungry for more? Take a look at all the articles on our blog and at the useful resources on our website!