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WebAR for sustainability: communicating social responsibility

November 26, 2021

screen wind turbine background purple aryel augmented reality

Sustainability is becoming more crucial every day to consumers, and the public pressure on companies to make their packaging more eco-friendly, intuitive, and re-usable is growing as never before.

As this report from Forbes states, in fact, 88% of consumers will be more loyal to a company that supports social or environmental issues, with 92% saying they would be more likely to trust a company that makes such commitments.

It is not always easy – or possible – to reduce the packaging of products, mostly when packages have to engage the consumers from a marketing point of view while providing essential and mandatory information, i.e., in the food industry.

However, there is a way to improve products and make them more sustainable, and it is Augmented Reality. Thanks to this technology, brands, and companies can improve transparency and better communicate their sustainable commitments; let’s see how.

WebAR for sustainable packaging

Packaging is a powerful way for brands to educate, motivate and reward customers for recycling when space is not always enough. With WebAR, users can scan the pack to learn more about sustainable processes or how to recycle or reuse a product, while even educating and motivating them to be more eco-friendly with a face filter, mini-game, and other fun assets and experiences.

Integrating WebAR experiences to product packaging helps brands inform customers about recycling without adding any printed material, encouraging recycling and sustainable practices leading by example.

WebAR and social responsibility

As the reports state, there is a growing interest in sustainable practices, but sometimes brands and companies find it hard to communicate their social responsibility commitments with their customers.

With WebAR, it is possible to create interactive experiences to engage the community, drawing a direct link for the consumer between purchase and action and reinforcing their role as a participant in achieving sustainability goals, which can improve brand loyalty and boost sales.

WebAR for product design

Last but not least, WebAR can make a difference in minimizing product waste during the product design process – using WebAR experiences and 3D models, in fact, designers can test products without having to use physical elements, saving materials, and creating the physical object only once the design is approved.

Also, using 3D models across teams cuts the costs of shipping products worldwide, making it possible for the whole team to easily collaborate on projects, even from remote.

As we’ve seen, WebAR can be the perfect solution for marketers who want to communicate and encourage sustainable practices and improve brand loyalty while enhancing their marketing mix performance.

Even if traditional AR experiences can be expensive in terms of time and budget, with Aryel’s WebAR, even SMEs, freelancers, and agencies can create and share off- and outstanding online campaigns to skyrocket engagement, brand awareness, and sales.