Valdo Spumanti chooses Aryel for AR gamification and NFT to showcase products at Vinitaly
May 19, 2022
Valdo Spumanti has chosen Aryel to offer its customers a unique and engaging experience, launching a new marketing strategy involving Augmented Reality (AR) throughout the Customer Journey.
At Vinitaly, the brand launched a gamification experience, with a Face Recognition game quiz: once visitors played the game, they could win a Valdo Spumanti gadget, and see the limited-edition bottle designed by the NY artist Ceci Johnson in AR, and eventually buy the related NFT.
With this AR Marketing strategy, the tradition of Valdo Spumanti meets the innovation of Aryel, not as a mere endpoint or a campaign in itself, but as a way to announce that the brand has officially entered the world of AR and the Metaverse.
The project is just the beginning of a series of targeted and highly innovative campaigns that will reach new audience segments such as Millennials and Gen Z, increase engagement and brand awareness, and, consequently, sales and ROI. Thanks to the initiative the company collected +150 leads in less than 3 days and had an 82% engagement rate.
You can try the Valdo Spumanti experience here.