The Aryel AR Marketing Glossary

Hey there, welcome to our constantly evolving list of commonly used AR marketing terms.



Augmented Reality

An interactive experience of a real-world environment in which the objects in the real world are enhanced by computer-generated perceptual information.


All the images, videos, 3D, animations or even games that appear when user point his mobile device at a real-world image, object or place.

Call to Action (CTA)

The action you want your target to do after seeing your marketing campaign. Usually, the CTA gives clear information on what to do next, such as shopping now, visiting the website, and discovering more.

Content Marketing

A form of marketing focused on creating, publishing, distributing valuable free content for a targeted audience online while enhancing brand loyalty and brand awareness, and providing information to consumers.


A conversion is the execution of the desired target action by a campaign visitor. For example, a CTA-click or a particular interaction with the AR object. In Aryel you can create a maximum of 20 conversion goals, which are tracked from the time they are created.


Technically is the place where your website is located on the Internet. In simple terms, if your website is a house, then your domain name will be its address. This address is typed bt the people in the browser to visit your website (e.g.


Utilization of game-design elements to increase the level of engagement of clients.


The direction in which a user is looking in while experiencing AR.


A tappable spot within the AR experience that shows additional content or options. Hotspots can be animated and are often shown as glowing orb.


Feeling that digital objects belong in the real world. When broken, the sense of realism is over. In AR this usually happens when an asset behaves in a way that does not match users’ expectations.


You can add interactions at the asset you inserted on the scene. It’s based on a starting event, that follows the if-then logic, where you may establish the trigger action (e.g. point and tap the asset) and the result of the interaction (e.g. go to link).


The lag between user motion and tracker system response, sometimes measured in frames.


A sub-form of a markerless AR system that uses GPS data and digital compass to define the user’s device location and their position to execute the rendering of AR experience and identify where to put a virtual object in the user’s environment.


Markers are images or small objects which trigger an AR experience when scanned.


A type of AR experience that uses a specific marker in the real world, such as a QR code or recognized object, to trigger the display of AR content.


A type of AR experience that recognizes patterns or features in an environment that was not previously provided to the application.

Marketing mix

The 4 “P” s: price, product, promotion, and place (point of sale). The marketing mix covers these must-have elements when bringing a product to market and is inextricable from your business plan’s marketing objectives.


It is the digital content that is shown inside the AR scene. You can upload your digital content or choose from the free libraries that Aryel suggests for you.

Meta Description

A short summary of what a web page (or in this case a WebAR experience) is about. Character counts vary by a search engine, but usually, 160 characters with spaces are the standard.


Discrete 3-D shapes within the AR experience that a user can interact with.


It is the digital content displayed on top, immersed in the user context.


When the tracking of a digital object is fixed or anchored, to a certain point in the real world.

Point of interest

Provides a geospatial anchor for an augmentation. Typically the Point Of Interest specifies a geographic coordinate or a set of points representing an area of interest or other geographic feature.

Position Tracking

Detection of position, direction, and movements of a body in three-dimensional space.


The third-party tools can be connected to a specific platform to enhance the use and save time for the user.


Through that, you can manage the media asset’s dimensions, position in the space, and rotation.

Random flow

On Aryel, the possibility to let users navigate the AR experience’s scenes without a specific order; it’s mostly used for catalogs.

Reference image

A reference image is a representation of a real object (usually an image of the object) that is used by image recognition algorithms to match a frame from the composed scene so that an anchor point for the augmentation can be identified.


Calculations performed by a 3D software render engine to translate a scene from a mathematical approximation to a final image or video, bringing 3D models to life.

Return of Investment (ROI)

A calculation of the monetary value of an investment versus its cost. ROI is often used to evaluate business strategy, including all advertising and marketing efforts.


Scans are defined as each time an experience is launched via one of its triggers.


Scenes are the core of every AR experience: they build the whole experience’s structure, and users can navigate them randomly or in a storytelling mode.


The available number of individual users who have access to your account. The number and access level of seats depends on which plan you choose.

Story flow

On Aryel, the flow that makes users experience an AR campaign following a specific order without letting them navigate randomly.

Surface detection

It allows users to place digital objects on various surface heights, to render different objects at different sizes and positions, and create more realistic AR experiences in general.

Target Audience

The most interested users in your products or services that you want to reach with your marketing adv.


The marker, image, or place recognized by the algorithm, which launches the AR experience.


In Aryel, each visitor is initially referred to as a user, whereby a distinction is made between new users and returning visitors. In addition, each user who visits the AR experience also generates a view.

User context

The physical environment in which computer-generated images are being inserted. Context is critically important to an AR experience.

User Flow

The journey of your app’s users and how a user engages, step by step, with an AR experience.


The single view a user performs while interacting with your AR experience. If a workspace’s engagement allowance (as per its plan) is exceeded, it is automatically enrolled onto a CPV (Cost per Views) overage schedule. A single user can open several views, therefore, the number of users can never be greater than the number of sessions.

View duration

The view duration shows how long visitors have stayed on average on an individual experience.

Virtual Reality

Virtual Reality immerses a user in a solely digital world, with the use of a head-mounted display. VR can give the user a feeling of presence when the VR experience quality is high.


An augmented reality experience that can be accessed using a mobile browser and a simple URL link, without the need for an intermediary application. WebAR minimizes the friction that a consumer may experience when trying to view AR content.


In marketing, the opportunity to 100% customize a product or a service with the customer’s logo and brand identity.