In a significant move towards international growth, we at Aryel are setting our sights on France and Germany, targeting strategic acquisitions and technological advancements in AI implementation.

Founded in late 2020 by Mattia Salvi, Luca Petri, Leonardo Persico, and Vincenzo Schifano, we have seen exponential growth, evolving from a startup to a scale-up with over 55 employees spread across Milan and London. In the past year alone, we successfully entered the UK market, achieved a 250% year-over-year revenue increase, and aim to reach EBITDA breakeven by 2024. With a projected production value exceeding 4.5 million euros, 40% of which we expect to come from international markets, we are well on our way to becoming a global leader in augmented reality advertising.

Aryel’s primary sectors include Fashion Luxury, FMCG, and Automotive, where we collaborate with prominent brands such as Barilla, Coop, D&G, Marcolin, P&G, and Warner Bros. Our global partnerships with leading media agencies and platforms further strengthen our market position.

We have positioned ourselves uniquely by becoming the only provider of AR campaigns in programmatic advertising on the open web, offering unparalleled flexibility to distribute ads both programmatically and through direct buy. This dual capability ensures that we can meet the diverse needs of our clients, delivering high-impact AR ads wherever they are most effective.

Our proprietary tech stack is at the heart of our innovation. It allows the creation and distribution of engaging AR Display Ads that seamlessly integrates with major publishers, ensuring maximum reach and impact. Our technology is designed to be both robust and scalable, supporting a wide range of AR Ads formats that captivate audiences and drive engagement.

One of the cornerstones of our technological innovation is the integration of advanced artificial intelligence (AI) algorithms. These algorithms enable the collection and analysis of detailed data on user interactions, including emotional reactions and attention metrics. By understanding how users interact with AR ads on a deeper level, we can provide our clients with valuable insights to optimize their advertising campaigns while fully complying with GDPR and privacy regulations.

Building on the success of our UK market entry, we are now poised to expand into France and Germany. This move will be supported by strengthening strategic partnerships and introducing local advisors to navigate these new markets. “Our goal is to become a global leader in augmented reality for advertising,” says Mattia Salvi, CEO and Co-Founder of Aryel. “Expanding into France and Germany is a crucial step in our international growth strategy, allowing us to offer innovative solutions to an increasing number of clients and explore new market opportunities.”

Our expansion into Germany is further strengthened by the appointment of Christian Griesbach as a strategic advisor. With over 20 years of experience in the advertising industry, Griesbach brings valuable expertise to our growth plans. “Aryel’s innovative approach to augmented reality advertising is setting new standards in the industry,” says Griesbach. “I am excited to contribute to Aryel’s expansion in Germany and support their mission to revolutionize the advertising landscape with immersive AR experiences.”

Our vision for the future includes strategic acquisitions aimed at expanding our technological offerings into new communication channels such as Digital Out-of-Home (DOOH), Connected TV (CTV), and Retail Media. These acquisitions will not only broaden our market reach but also reinforce our position as a technological innovator in the AdTech sector.

“Recent data from the IAB Adex Report shows that the digital advertising market in Europe reached a value of nearly 100 billion euros in 2023, with an 11.1% growth compared to the previous year,” continues Mattia Salvi. “Specifically, the Display segment saw a 12.7% increase, dominating key markets like France, Germany, and the UK. Additionally, the Retail Media sector recorded a 35% growth, while the DOOH market continues to gain attention and interest. This data confirms the validity of our strategy to expand into key markets, invest in advanced technologies, and new distribution offerings, thereby enhancing the effectiveness of advertising campaigns created with Aryel and ensuring increasingly immersive and engaging interactions for brands and their audiences.”

We are proud to contribute to the advancement of the AdTech industry through our innovative solutions. With our eyes set on new markets and strategic acquisitions, we are ready for continued growth and expansion on the global stage.