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Sonar™
Unlock the full experience to advertise with Aryel, and launch your campaigns across digital channels powered by our AI algorithms and rich dataset.
From Planning to Activation
Sonar™ crafts media plans aligned with your campaign goals using advanced algorithms and real-time insights. Powered by Aryel’s Vision Tracking Technology, it analyzes psychographic and behavioral factors like emotions, facial traits, and ad attention, pinpointing the most effective channels for your ads.
Data Collection
Our AI-driven vision tracking technology captures human emotions, facial features, and engagement metrics at scale, directly at the publisher’s placement level, while fully adhering to GDPR.
Audience Segmentation
Our adaptive dataset identifies the most relevant AR-chetypes audiences and provides precise media recommendations, including site lists, sizes, and timing.
Campaign Optimization
As your campaign runs, our algorithm tracks real-time results, compares them to benchmarks, and suggests tweaks for better performance.
Our platform gathers unique placement-level data and processes it at scale while ensuring GDPR compliance, empowering you to create highly personalized campaigns that deeply resonate with your audience.
Our platform gathers unique placement-level data and processes it at scale while ensuring GDPR compliance, empowering you to create highly personalized campaigns that deeply resonate with your audience.
Sonar™ matches campaign targets to AR-chetypes Audiences using demographics, psychographics, and behavior data. It provides media allocation recommendations, including site lists, ad sizes, and timing, to reach the ideal audience effectively.
Sonar™ matches campaign targets to AR-chetypes Audiences using demographics, psychographics, and behavior data. It provides media allocation recommendations, including site lists, ad sizes, and timing, to reach the ideal audience effectively.
Each campaign not only shows who interacts with your message but also delivers deep insights into their emotional reactions, helping you assess the impact of your communication on a personal level and providing detailed profiles of your most engaged users.
Each campaign not only shows who interacts with your message but also delivers deep insights into their emotional reactions, helping you assess the impact of your communication on a personal level and providing detailed profiles of your most engaged users.
If you can’t find what you’re looking for, reach out to us at hello@ayel.io.
What is Sonar™ and how does it optimize ad campaigns?
Sonar™ is Aryel’s Generative AI-powered media planning tool that helps optimize ad budgets and create highly personalized campaigns. It uses GenAI to develop media strategies based on your campaign goals, identifying the best publishers to target audience segments most likely to engage with your ads.
How does Sonar™ use data for targeting and media planning?
Sonar™ integrates with Aryel’s AI Insights to collect and analyze emotional, demographic, and behavioral data. This GDPR-compliant technology ensures that ads are personalized and emotionally engaging, targeting audiences based on detailed insights, including emotional reactions and engagement patterns.
How is Sonar™ GDPR-compliant?
Sonar™ is fully GDPR-compliant, ensuring that all data is collected and analyzed in an aggregated and anonymous way. This protects user privacy while providing valuable insights for creating highly personalized ads.
What is ARchetypal Advertising and how do AR-chetypes enhance targeting?
ARchetypal Advertising is a unique feature of Sonar™ that segments audiences into AR-chetypes based on emotional, psychographic, and demographic data. This approach allows advertisers to create highly personalized, emotionally resonant campaigns that align with the audience drivers of each segment. This enhances audience-brand connections, leading to better engagement, higher brand recall, and overall improved campaign effectiveness.
How does Sonar™ integrate with Aryel’s other products?
Sonar™ works seamlessly with Aryel’s AI Insights and Creatives solutions, providing an end-to-end platform for media planning, data analysis, and immersive AR advertising. This integration ensures your campaigns are data-driven and emotionally relevant for maximum impact.
