Garnier and Grid Media
hit +35% CTR from users
who engaged with
Aryel’s Wearable Ads

How do you get users to stop scrolling and engage with your product in today’s overwhelming sea of digital ads? That was the challenge faced by Garnier and Grid Media. Their solution? Aryel’s cutting-edge Wearable Ads, which allowed users to virtually try on Garnier’s hair color shades directly within the ad. This interactive approach didn’t just drive engagement—it shattered records. Want to know how? Let’s dive in.

What you will learn from this customer story:

• How Garnier and Grid Media used Aryel’s Wearable Ads to revolutionize traditional hair color testing, transforming it into an immersive, virtual experience.
  The impressive 35.1% click-through rate (CTR) from users who activated the AR experience, demonstrating the effectiveness of AR in driving intent and traffic.
  The power of AR Display Ads for beauty brands and how they create personalized, engaging experiences that turn curiosity into conversions.

Garnier set out to revolutionize how consumers interact with hair color products online. If you’re in advertising, promoting a new line of hair color shades often involves a classic split-screen format—showing a “before” and “after” on a model’s image to highlight the transformation. It’s effective, but also a bit outdated and impersonal.

Now imagine if, instead of a flat image, your audience could see the “before” and “after” on themselves—in real time. That’s the next level Garnier was aiming for. The challenge with traditional split-screen ads is that they’re static, don’t drive much user interaction, and fail to create a personalized connection. Consumers can’t envision the transformation on their hair, limiting both engagement and conversions. Garnier needed something that wasn’t just visually appealing, but also interactive and immersive, to help users imagine themselves with the new hair color—and motivate them to take action.

By leveraging AR technology, Garnier could overcome these limitations, offering a far more engaging experience that encouraged users to try before they buy.

Grid Media partnered with Aryel to execute this innovative campaign, using Aryel’s platform to deploy their in-banner Wearable Ads, allowing users to try on different Garnier hair colors in real-time, directly within the ad. No app downloads, no redirects—just an immersive, frictionless experience right inside the banner. The campaign was distributed programmatically, ensuring it reached the right audience across high-traffic channels for maximum visibility.

The results? An outstanding 35.1% click-through rate (CTR) among users who activated the AR experience. One in three users who tried the hair color shades clicked the CTA, far surpassing industry averages. Why was it so effective? The Wearable Ads were deeply personalized, allowing users to visualize the hair color on themselves, making the interaction both engaging and functional. This direct engagement helped bridge the gap between curiosity and purchase intent, driving significantly higher conversions than traditional static ads.

For beauty brands, augmented reality (AR) advertising is a game-changer. AR ads offer an interactive, virtual try-on experience, allowing users to test products in a way that mimics in-store browsing, but without the hassle. This creates a highly engaging and personalized experience that fosters stronger emotional connections between the brand and the consumer.

By giving users the ability to virtually try products—whether it’s hair color, makeup, or skincare—AR display ads eliminate the guesswork. This boosts consumer confidence and creates a seamless path to purchase. For beauty products like hair color, where the visual result is key, AR ads are especially impactful because they allow users to envision the final product on themselves before making a purchase decision.

Integrating AR into banner ads takes this one step further by transforming a standard ad into an immersive experience. This not only enhances engagement but also significantly increases conversion rates by turning curiosity into action. For beauty brands looking to deliver memorable, personalized experiences, AR ads are the future of digital advertising.