How Bauli used immersive display ads to elevate holiday engagement

Bauli—the Italian confectionery icon—knows a thing or two about holiday magic. After the success of its “Futura” campaign, which spotlighted its signature sourdough, Bauli wanted to push the boundaries even further. This time, the focus was Panmoro, a new festive specialty that deserved the spotlight.

To bring Panmoro to life, Bauli teamed up with Aryel to craft an immersive ad experience that blended tradition with cutting-edge AR technology. The goal? Drive engagement, enhance product discovery, and make Panmoro the must-have treat of the season.

By taking an omnichannel approach—mixing AR-powered packaging, interactive 3D experiences, and engaging video ads—Bauli delivered a campaign that didn’t just tell a story but invited consumers to be part of it.

Bauli wanted to build on the momentum of “Futura” and take consumer engagement to the next level, making Panmoro the star of holiday celebrations. The objective was clear:

• Showcase Panmoro’s artisanal quality and unique ingredients through immersive storytelling.
• Encourage deeper brand interaction via interactive packaging and digital touchpoints.
• Create a seamless, omnichannel experience that blends online and offline engagement.

To make Panmoro shine, Bauli designed a multi-touchpoint immersive ad strategy using Aryel’s technology, that transformed how consumers discovered and engaged with the product:

• Interactive Packaging: A QR code on the Panmoro box unlocked an immersive experience, “La Magia Più Attesa”, revealing the product’s unique qualities and its deep-rooted connection to holiday traditions.
• Immersive Landing Page: Users accessed a 3D model of Panmoro, showcasing its rich cocoa dough, chocolate chips, and dusting of sugared cocoa, reinforcing the product’s craftsmanship.
• Pre-roll Enriched Ads: Emotional storytelling brought Panmoro to life, enhancing brand recall and sentiment during the festive season.

With Aryel’s interactive ad formats, storytelling met product discovery, making Panmoro not just another holiday treat—but an experience consumers truly connected with.

Bauli’s campaign proves that immersive advertising isn’t a gimmick—it’s the future of CPG marketing. Here’s why:

• Bridging Physical & Digital: AR turns packaging into an interactive touchpoint, making the product itself part of the brand experience.
• Enhancing Product Discovery: 3D visualization elevates perceived quality and builds trust by showcasing ingredients and craftsmanship up close.
• Driving Engagement & Retention: AR experiences increase time spent with the brand, boosting recall and purchase intent.

Bauli’s ongoing collaboration with Aryel is proof that interactive ad formats aren’t just the next big thing—they’re here to stay. By blending heritage with innovation, brands can create campaigns that are as unforgettable as the products themselves.