Burger King® and Digidoor drive 3.53% CTR with Aryel’s interactive ads

This summer, Burger King® didn’t just announce the arrival of four new drinks, they turned them into an experience. In a bold move that matched the energy of the product, the brand teamed up with Digidoor and built an interactive mobile campaign powered by Aryel.

The idea was simple: let people explore the new flavors in a fun, intuitive way. No flashy effects, no heavy branding, just a clean, engaging interaction that invited users to play with the product, not just look at it.

And the results spoke for themselves: a 3.53% click-through rate and an average in-view time of 26 seconds. In a summer packed with loud campaigns and fleeting attention, Burger King® managed to not only break through, but stay there.

When you’re launching something new, especially in the fast-paced world of quick service restaurants, it’s not enough to tell people about it. You have to show them, involve them, make it fun.

That was the thinking behind Burger King®’s goal for this campaign:

• Make the launch of four new drinks feel exciting and fresh
  
• Capture people’s attention while they’re casually scrolling
  
• Give them a reason to stop, interact, and maybe even get a little thirsty
  
• Reinforce the brand’s personality: bold, playful, and never boring
  

They weren’t trying to sell a drink, they were creating a moment.

Using Aryel’s technology, Digidoor transformed the concept into a mobile-first, interactive experience. The campaign invited users to swipe through each drink, tap to learn more, and pick their favorite. It felt more like a game than an ad, and that was the point.

No friction. No confusion. Just a clear, playful experience that put the product front and center.

It worked because it didn’t feel like advertising, it felt like part of the feed. A moment of curiosity and color that made people stop scrolling and start exploring. And with users spending over 26 seconds on average with the content, it was clear that the format had struck the right chord.

The CTR of 3.53% wasn’t just impressive, it was proof that when you pair the right format with the right moment, engagement becomes effortless.

Quick service restaurants live and breathe on speed, flavor, and fun. And that’s exactly what this campaign captured.

People don’t have time (or patience) for traditional ads, but they do have time to swipe through four juicy, colorful drinks and pick the one that calls their name. It’s about creating that tiny moment of choice, that feeling of “this is for me.”

Burger King® didn’t need a massive production to make an impact. Just a great idea, a smart format, and a product worth showing off.

And that’s what this activation proves: interactivity doesn’t need to be complex to be effective, it just needs to feel right.