Augmented reality has been around for a while, but now it’s getting more approachable for those who want to leverage this technology in their Marketing Mix.
Why do we say more approachable?
The reason is that you no longer need coding skills to create immersive, engaging content that takes advantage of one of the technologies that is disrupting the way content is produced.
Not to mention the way it is consumed.
This technology might be integrated into our marketing strategies, and everyday life, and it can be used even to enrich business cards, to make them more memorable and performing.
When it comes to design, a business card is as much about the look as it is about the content.
However, standing out from the crowd can be challenging: all the business cards usually look very similar, and it’s hard and eventually expensive to keep them updated.
There are some ways to make them more engaging; for example, making them more interactive.
But which element can make them stand out from the crowd?
What makes a business card memorable?
The answer is probably different for everyone.
But this is what we think: it’s the experience and story you create and deliver with your business card. And AR can be a game-changer in this field.
Classic scenario:
You exhibit at a trade show, at the booth, a salesman comes and gives you his business card.
All ordinary, nothing special.
There is a special feature, however.
You notice a QR code, scan it thinking that you will be sent to the website of the company where he works, to his LinkedIn profile, youtube channel or his personal website. Instead, an augmented reality experience starts.
Without landing on any site you are faced with the salesperson’s avatar, a video that tells you about the features of the product they are selling, and to top it off buttons that allow you to land on their site, social media and even email them right away.
And do you know what the efficiency of running your own Business Card this way is? To edit it, you won’t have to reprint anything. You manage everything on Aryel, in less than 5 minutes.
Shocking, isn’t it?
Thanks to platforms like Aryel, it’s super easy to create and share impressive AR experiences and integrate them into any business card, making it perfect for your company and its goals.
In addition, Aryel’s WebAR experiences don’t require an App to download but just a QR to scan to access the link, directly from their browser.
While other solutions require you to go through a long process of scanning and downloading the app, Aryel provides an instant experience, allowing users to quickly access information with their phones at any time and place, directly from the business card.
We hope that you’ve enjoyed reading this article and perhaps learned something new about Aryel and WebAR technology.
If you want to see more of our platform, ready-to-use and templates to speed up Business Card creation here for more information!
