Crispy news from AR universe

January 26, 2023

Tech and Marketing Collide: How Businesses are Keeping Up with the Latest Trends in 2023

The traditional methods of advertising have become less effective as consumers become more savvy and selective about the content they consume. Brands must adapt to engage their audience and stand out in a crowded marketplace. 

January 9, 2023

How to gamify your next marketing survey

When an Augmented Reality marketing survey is well-designed, people tend to share the experience 4x times more with their community, compared with a standard multiple-choice survey.

January 2, 2023

Interactive Packaging? Why you should consider Augmented Reality.

By incorporating AR into their packaging, brands can gain valuable information about how customers are interacting with their products and what they are interested in.

December 6, 2022

Outperform the average product page Conversion Rate with AR

Thanks to platforms like Aryel, which uses WebAR technology, integrating Augmented Reality into an online store is possible even to smaller businesses or brands — that wouldn’t have the budget to create native AR experiences or develop in-house apps just like IKEA did.

December 2, 2022

Make your Business Cards memorable with Augmented Reality

What makes a business card memorable ? It's the experience and story you create. AR can be a game-changer in this field.

November 30, 2022

How to bring your catalog to life using augmented reality

AR tech can add a new dimension to the catalog experience, providing additional information and perspectives on the products you sell, while collecting insights and metrics.

November 16, 2022

How to exploit Augmented Reality for your Black Friday marketing campaign

As Black Friday approaches, AR can help boost sales and stay ahead of the competition with engaging experiences

October 24, 2022

How to decrease returns for your eCommerce with Augmented Reality

eCommerce businesses can decrease returns using Augmented Reality, by letting customers try before they buy, with immersive AR experiences

October 12, 2022

3 Ways to Measure the Offline Advertising ROI

Tracking ROI of offline campaigns can be challenging, but there are a few methods you can use to get reliable data to monitor performances.

September 21, 2022

How to integrate Augmented Reality into your wider Business Strategy

AR can help businesses engage with their target audience more interactively and memorably

August 9, 2022

Canva 💜 Aryel: first design it, then augment it with WebAR!

Discover how to augment with Aryel, designs made with Canva and give your posters, card and printed media an extra gear in a snap.

June 14, 2022

Aryel launches online school for everyone to learn AR Marketing

Aryel launches its AR marketing School, a platform where learn about AR Marketing, 3D modeling, NFTs and Metaverse.

May 27, 2022

5 ways to get the most out of a WebAR project with Aryel

Follow these tips to improve your WebAR project and reach your goal in the blink of an eye!

May 16, 2022

Aryel x Ready Player Me: explore the Metaverse with your custom 3D avatar in WebAR

With Ready Player Me you can create your own avatar and customize it according to your needs.

May 3, 2022

Why is AR a game-changer in healthcare industry?

AR can help doctors and patient better communicate and professionals perform virtual demos and trainings

April 6, 2022

AR Marketing Expert: a key role in the future of agencies and brands

AR Marketing expert is expected to be a key role for agencies and companies: how to become one?

March 25, 2022

Alcohol brands are turning to WebAR and this is why

In a saturated market that face many restrictions, WebAR can be the way for alcohol brands to boost sales

March 7, 2022

5 ways Home Decor & Furniture industries can boost sales and ROI with AR

WebAR can boost sales and conversion for the Home Decor & Furniture markets, when efficiently applied thorough the whole sales funnel.

February 17, 2022

Always-On AR: a new Marketing approach to Augmented Reality powered by Aryel

WebAR is a versatile tool that helps marketers boost their performance if used through all the steps of the funnel.

January 28, 2022

Introducing WebAR Hand-Tracking on Aryel

WebAR Hand-Tracking is now available in Beta for our Partner Program agencies.

January 18, 2022

Phygital Fitness: 3 ways the fitness industry can improve thanks to AR

WebAR's phygital nature offers incredible benefits to fitness, in terms of motivation, engagement, and therefore results.

January 18, 2022

How we made $145,728 & +1.800 happy customers in 60 days: our AppSumo experience

Discover more about what we learned on the crazy AppSumo rollercoaster!

January 6, 2022

Augmented Reality is the door to Metaverse and here’s why

We expect the Metaverse to make AR even more popular and democratic, and here's why.

December 1, 2021

WebAR analytics: how to measure the success of immersive eCommerce strategies

How to determine the success of a WebAR campaign for eCommerce? WIth the analytics Aryel provides, of course.

November 26, 2021

WebAR for sustainability: communicating social responsibility

WebAR encourages sustainability, helping brands better communicate virtuous practices to their audience.

November 10, 2021

The future of events is phygital, thanks to Augmented Reality

WebAR makes events phygital, merging the best of off- and online in an engaging hybrid environment.

October 12, 2021

How to Use Augmented Reality to Promote FMCG

WebAR is the perfect solution for marketers who want to promote FMCG and catch consumers’ attention.

October 5, 2021

AR is here to give the automotive industry an extra gear

Augmented Reality is changing the automotive industry, from adv and marketing to retail, production, and repair processes.

September 27, 2021

AR is the ultimate tool to promote inclusivity and diversity

Discover how WebAR can be the ultimate tool to encourage inclusivity in social and work places.

September 21, 2021

The jewelry industry is ready to exploit its potential with WebAR

Augmented Reality is taking over the jewelry industry, boosting sales and offering customers a better shopping experience off- and online.

August 31, 2021

Augmented Reality NFTs: what is the hot topic everyone is talking about

AR NFTs are the future of content creation, providing more depth and context to digital assets. But let's discover more!

August 17, 2021

Offer customers packaging 2.0 with Augmented Reality

Augmented Reality technology has proven to be a game-changer to bring packaging to life in various industries.

July 22, 2021

WebAR and Google Ads: the perfect match

Can WebAR helps implementing the efficiency of Google Ads campaigns? Of course it can, and we're going to discover why in this article!

June 15, 2021

AR and Architecture: the technology that can help architects and contractors

AR is the perfect fit for Architecture, to show how the project will look like to clients and contractors from their mobile phones.

May 18, 2021

AR is the new black: Augmented Reality changes the way we approach fashion.

Augmented Reality is changing the way designers and customers approach the fashion world and apparel retail worldwide.

May 11, 2021

AR can help web agencies get to the next level: here’s how

AR is the perfect fit for Web Agency that want to offer their customers a new omnichannel strategy, to improve engagement and boost ROI.

May 3, 2021

The AR makeover: how AR is changing the beauty industry

Augmented Reality is changing the beauty industry for good, helping brands and companies engaging on a whole new level with customers.

May 1, 2021

WebAR is the future of tourism, and this is why

Discover how the post-pandemic Tourism industry is changing and how Augmented Reality is boosting it to a new level.

April 6, 2021

Product Visualization & Virtual Try-On will change the Retail, Fashion, and Beauty industry for good

Augmented Reality Product Visualization can enhance Fashion and Accessories online Retail for good, boosting ROI and CTR.

March 16, 2021

glTF / glb is the WebAR 3D file format best friend, and this is why

gITF/glb is the best WebAR 3D file format to create Augmented Reality experiences on our powerful AR marketing platform.

March 4, 2021

How AR is making Influencer Marketing more powerful

Augmented Reality is making Influencer Marketing more powerful and can enrich media kits to make them more engaging for brands and users.

March 1, 2021

Aryel 2.0 released: better, faster, stronger

Discover Aryel updated design, improved performance, enhanced User Experience, and incredible new features and possibilities.

February 24, 2021

AR for art industry: countless possibilities

AR can boost the Art market, and with Aryel, everyone can create their own WebAR experiences and share them through a simple URL!

February 18, 2021

4 ways AR can improve UX design

AR is the perfect fit for UX designers that want to enhance their users experience online adding WOW effect and smoothing processes.

February 10, 2021

Creative ways to use AR in print media

Discover creative ways to integrate Augmented Reality to printed media such as business cards, catalogues and restaurant menus.

January 28, 2021

Give education an extra kick: AR for students and scholars

Give education an extra kick: Augmented Reality for students and scholars makes education more efficient and inclusive.

January 21, 2021

AR Surface Recognition changes Product Visualization for good

AR Surface Recognition changes Product Visualization for good and many brands are benefiting from this, giving e-commerces extra gear.

January 4, 2021

Augmented Reality: what to expect in 2021

After a low-touch year as 2020, AR is expected to be one of the most exciting technologies in 2021 and disrupt online and offline worlds.

December 21, 2020

Bring some spice to your holiday marketing mix with WebAR

This Christmas give your customers and followers a whole new experience thanks to Augmented Reality marketing.

December 9, 2020

7 no-excuse reasons to implement AR into your marketing mix

Make potential customers remember your brand and interact with it in a new whole way thanks to Augmented Reality for CMOs and marketers.

November 25, 2020

How can Gamification level up your Business?

Can gamification give extra gear to your business? Discover how this strategy can boost sales and increase engagement from day 1.

November 17, 2020

AR and Local SEO: the perfect fit for small businesses

Why is Local SEO so important for small businesses and how can AR help improve the ranking? Find it out in this article!

November 9, 2020

The list of Aryel’s Power-Ups that makes your day

Everyone loves power-ups! That’s why we equipped our AR marketing platform with integrations to help you keep your workflow smooth and fun!

November 4, 2020

The reason why AR will take over the entertainment industry

Has AR already taken over the entertainment industry? Discover why this technology can be a real game-changer for video games and movies.

October 26, 2020

The value of 3D content in marketing explained

Why is 3D content so important for your marketing mix? Discover how this technology can pair with AR and boost your engagement!

October 14, 2020

The future of sports marketing is augmented reality

Learn how to set KPIs for your augmented reality campaigns and measure ROI on Aryel’s AR marketing platform.

October 7, 2020

How to set KPIs for your augmented reality campaign and measure ROI

Learn how to set KPIs for your augmented reality campaign and measure ROI on Aryel’s AR marketing platform.

September 17, 2020

CMOs are transforming their marketing mix with AR and here’s why

Discover the 4 ways leading CMOs are integrating AR into their marketing mix, and how you can take advantage of that!

September 11, 2020

Improving B2B sales: AR dynamic presentations

Forget boring Powerpoint PPT, Augmented Reality is here to improve brands’ performance!

September 2, 2020

Phygital love: a customer experience that comes straight from the future

Discover how AR and Phygital experiences are going to revamp the market forever.

August 25, 2020

AR for the Travel Industry: get ready for your next journey!

Discover how Augmented Reality is winning the travel industry, making traveling safer, more convenient, educational, and worthwhile.

August 11, 2020

AR for Business Cards: take your networking to the next level

Are business cards out of fashion? Discover how AR is going to change this industry, and why you absolutely need them in your pocket.

July 9, 2020

AR for Food and Beverage: a new experience for tastebuds

How will AR affect the Food and Beverage industry? From packaging to restaurants this technology will be a huge game-changer.

June 23, 2020

Users’ engagement: content is king, but AR is the army

Content is king, but AR can become a key source of a marketing strategy to get better engagement.

June 10, 2020

AR in eCommerce: how to improve sales and customer retention

AR is expected to change eCommerce in the next future: why is it convenient for brands to adopt it on their online sales platforms?

May 28, 2020

A glimpse into Aryel’s starship: the source of inspiration behind our tone of voice and creativities

How is a brand tone of voice made? Aryel’s tone of voice was mostly inspired by songs and sci-fi movies, but with a clear strategy in mind.

April 29, 2020

7 AR stats that prove how marketing is going to change in the next years

How big is the Augmented Reality market, and how is it expected to grow in the next future? Discover all relevant stats about AR marketing.

April 15, 2020

Marker-based, markerless, or location? Different types of Augmented Reality explained

Marker-based, markerless, and location-based AR explained: discover the differences between these three types of Augmented Reality.

April 12, 2020

Is AR a huge turning point for marketing?

How will AR affect marketing and advertising? Discover the most innovative fields of application for augmented reality marketing.

March 30, 2020

What is WebAR? Introducing Augmented Reality for Browser

WebAR brings countless benefits to companies by providing the audience with easy access, great usability, and better engagement.