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February Product Update: get ready to reveal and conceal with Show/Hide Assets

In this February Aryel update, we're proud to announce a new feature tailored to improve how your users would experience your campaign. Show/Hide Assets, a new result of interaction, is here to make the experience flows even more dynamic!

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What’s next in Advertising? A conversation with Vincenzo Schifano, COO and Co-Founder of Aryel

January's Aryel updates offer new pathways to AR excellence: easy-to-use Brand Kits for style coherence, Playback Completion for interactive storytelling, and Toggle Video/Audio for masterful media control.

January Product Update: introducing Brand Kits and Interactive Media controls

January's Aryel updates offer new pathways to AR excellence: easy-to-use Brand Kits for style coherence, Playback Completion for interactive storytelling, and Toggle Video/Audio for masterful media control.

November Product Update: enhance campaign visualization with Viewpoints and Full Working Area Visibility

November at Aryel brings the heat with Immersive 360 Viewpoints and Full Working Area Visibility. Dive into the latest Product Update to discover how these features transform your AR campaign creation processes.

Black Friday 2023 Insights: Gen Z leads, personalization shifts from trend to imperative, and innovative tech take center stage

Amidst a 23% decline in spending, Black Friday 2023 in the UK sees a surge in participation, particularly from budget-aware Gen Z consumers, signaling a pivotal shift in shopping trends and priorities.

October Product Update: introducing Variables for adaptable and dynamic AR storytelling

The Aryel October Update unlocks new possibilities for immersive, interactive AR storytelling thanks to Variables. Learn how you can leverage this tool to create adaptive and dynamic user experiences.

Aryel’s Augmented Analytics: revealing the emotional impact of your ads

Aryel's Augmented Analytics revolutionizes display advertising by capturing real-time emotions, facial features, and user engagement, ushering in a new era of hyper-personalized, emotionally resonant campaigns.

Aryel’s Ad creative solutions for digital holidays are now available

Elevate your brand's digital holiday campaigns with Aryel's cutting-edge AR display ads and interactive solutions for maximum engagement and impact.

The evolution of Aryel’s logo: charting a journey from playfulness to dazzle

We're excited to share the story of Aryel's rebranding, a journey that encapsulates our steady progression and achievements over the last three years.

We have joined IAB Europe’s Transparency and Consent Framework

Strengthening commitment to transparency, privacy, and advanced display ad experiences, our mission remains clear: elevate digital engagements while ensuring an unwavering trust with our user base.

Level up your Templates, Triggers, and Reporting game: enter the September Product Updates

Step up your AR marketing game with our newest features: industry filters, trigger processing, and 3D Viewer metrics reporting. Discover more in Aryel’s September Product Update.

Unveiling “Ads Manager”: Pioneering the Next Frontier in Display Advertising Globally

Long story short: we're excited to launch our cutting-edge Ads Manager, a trailblazing product set to transform the way agencies & brands communicate via Display Advertising.

Enhanced management for Assets, Scenes and Interactions: catch the wave of the Aryel’s August Product Update

Experience the fresh tide of updates with Aryel's August Product Update. Enhanced AR asset management, a new scene reordering feature, and smarter interaction controls.

Fashioning the future: the impact of Immersive Rich Media in the fashion industry

Join us in this comprehensive deep dive to discover what’s the deal about Immersive Rich Media and what is its impact on fashion industry industry.

Unveiling Aryel’s July Update: streamlined onboarding, Account Page upgrades and a powerful Template Search

Aryel's July product update is here, featuring a trio of exciting enhancements: a sleek onboarding process, a spruced-up account page and an advanced template search.

Programmatic Advertising: how audio, immersive rich media and contextual adv are shaping the future

Explore the future of programmatic advertising and the growth of rich media formats, revealing how marketers are innovating and driving change.

Juicy June’s updates: UI improvements, Fav Templates and a new ‘Try Now’ preview of campaigns

Dive into Aryel's June product updates and discover our 'Try Now' feature for templates, a new favorite templates shortcut, and a significantly revamped user interface.

Ad recall: the impact of memorable experiences in today advertising landscape

Learn why ad recall it's the essential cog in the modern advertising machine and its role in boosting your brand's presence, and the strategies to maximize it.

Understanding and minimizing media wastage, the unseen hole in your advertising wallet

Join us on this journey as we understand media wastage, explaining why it matters, and learn powerful strategies to maximize your ad spend return.

The potential of User-Generated Content: harness authenticity to boost engagement and trust

Explore how User Generated Content can boost brand engagement, foster genuine connections, and instill trust in your customers.

Zero-Party Data and their role in building a more trusted marketing environment

Learn what zero-party data is, why it matters, and how to effectively gather it using innovative strategies like Augmented Reality.

Augmenting your CRM: a beginner’s guide to AR for Customer Relationship Management

Discover how AR is revolutionizing customer engagement, support, and marketing, and learn how to implement this technology in your CRM processes.

Immersive onboarding: how Augmented Reality is changing HR for good

Discover how Augmented Reality is reshaping the HR landscape and its impact on employee onboarding, workplace training, team building, and recruitment.

The cookie crumbles: from third-party cookies to first-party data

In this article, we explore the shift from third-party cookies to first-party cookies, a more privacy-centric approach that can redefine your relationship with customers.

Redefining the marketing approach: embracing omnichannel strategies for seamless experiences

Dive into the world of omnichannel strategies, where seamless integration of digital and physical touchpoints revolutionizes the shopping experience.

Navigating the voice search revolution: adapting your marketing strategy for a voice-driven world

Discover the transformative power of voice search for marketing: implications, opportunities and challenges of this technology for both business and customers.

Revolutionizing AR campaigns creation: Aryel’s shift from trigger to user-centric design

Say goodbye to jargon and hello to a seamless, user-friendly experience: enter Aryel's new approach to AR campaign creation.

Back from the future: Augmented Reality in the Automotive Industry

AR virtual showrooms, high-tech navigation assistants and interactive maintenance tools: discover how AR is driving the industry into a new era of innovation.

Innovate or fade away: the role of content innovation in modern marketing

Discover how to break free from the monotony of your content marketing strategy and create memorable experiences for your audience.

Redefining marketing with AI: opportunities and challenges of Artificial Intelligence

Explore the opportunities offered by AI for marketing, from personalization to content creation, and brace yourself for the challenges it brings with it.

Breathing new life into old content: the art of repurposing

Unleash the magic of content repurposing and transform your digital graveyard into a treasure trove of marketing gold. Scale your content marketing like a Pro.

How to minimize e-commerce returns: beginner and advanced strategies

Discover how Augmented Reality can reduce returns, boost customer satisfaction, and help you say goodbye to those boomerang buys.

Shopify Meets Aryel: an integration for your e-commerce’s success

Discover how the Shopify-Aryel integration can breathe new life into your online store, skyrocket conversions, and help you build a loyal tribe of brand evangelists.

Revolutionizing Real Estate: enhancing Property Viewings with AR

AR is revolutionizing the way real estate agents and buyers interact with properties, providing tools to fasten the sale cycle while addressing home buying concerns.

Supercharge your efforts: unleashing the power of marketing automation

Say goodbye to tedious tasks to welcome a streamlined, efficient, and magical marketing machine. Discover what marketing automation is and its capabilities.

Enhanced UI, environment assets for Web360 campaigns and… Wisdom Pills?

Get ready for this month's fresh news: enhanced editor, environment assets and new exciting training content in the April's product update.

Rethinking healthcare manufacturing marketing with AR product visualization

Join us as we explore how AR is transforming healthcare marketing and discover how your organization can leverage this technology

The future of learning is here: Augmented Reality in education

Get ready to turn the page on traditional education, because with AR, every lesson is a story worth telling.

Retail’s future is looking augmented: AR you ready to embrace it?

Are you ever frustrated by retail shopping's slow pace? Well, with AR in the Marketing mix, retail won't be the same for too long.

New UI, working area enhancements, and a brand new AR training program

March is here and with that comes the March Product Update! This edition comes with big news: revamped UI working area enhancements and more.

Traditional landing pages VS AR landing pages: a comparison

Traditional landing pages are a thing of the past; instead, captivate your audience with an interactive experience that showcases your brand in a whole new way.

Aryel & Teads: a powerhouse partnership for bringing 3D/AR in Advertising

Discover how Aryel's platform and Teads' expertise are joining forces to revolutionize digital marketing to create immersive advertising.

Web 360 aka AR landing pages, tailor-made plans and more

Are you ready to step into a whole new world of immersive experiences? Well, hold on to your hats (or helmets, if you prefer) because Aryel's Web 360 is finally here!

How to craft an AR gamification campaign for your packaging

Discover the world of AR gamification for packaging and explore how brands can leverage it to create unforgettable experiences.

Aryel, the Augmented Reality startup (yes, us), has raised 3.7 million Euros in its seed funding round

After raising 700,000 Euros in 2022, Aryel, the Augmented Reality startup, has announced the closure of its seed round with a further financing of 3M Euros.

Product Visualization: enhancing the furniture eCommerce experience

Incorporating a 3D viewer and AR product visualization into a product page is not just about staying ahead of the competition, it's about keeping pace with industry leaders.

How to gamify your next marketing survey

Augmented Reality marketing surveys gets shared by users 4x times more than standard multiple-choice surveys. In the article we'll uncover why.

Why you should consider Augmented Reality interactive packaging?

By incorporating AR into their packaging, brands can gain valuable information about how customers are interacting with their products.

Tech and Marketing collide: how businesses are keeping up with the latest trends in 2023

The traditional methods of advertising have become less effective, and brands must adapt to engage their audience and stand out in a crowded marketplace.

Outperform the average product page conversion rate with AR

Thanks to platforms like Aryel, integrating Augmented Reality into an online store is possible even to smaller businesses or brands worldwide.

Make your business cards memorable with Augmented Reality

What makes a business card memorable ? It's the experience and story you create. AR can be a game-changer in this field.

How to bring your catalog to life using Augmented Reality

WebAR can add a new dimension to the catalog experience, providing additional information on the products you sell, while collecting insights and metrics.

How we made $145,728 & +1.800 happy customers in 60 days: our AppSumo experience

Discover more about what we learned during the experience on the crazy AppSumo rollercoaster!

WebAR analytics: how to measure the success of e-commerce strategies

In this article, we’ll dive into the analytics you need to track to ensure your immersive eCommerce strategy is a success.

WebAR and Google Ads: the perfect match

Did you know that WebAR and Google Ads can improve your advertising efforts? Let's explore how you can use them to create successful adv campaigns.

glTF / glb is the WebAR 3D file format best friend, and this is why

gITF / glb is the best WebAR 3D file format to create Augmented Reality experiences on our powerful AR marketing platform.

The value of 3D content in marketing explained

Why is 3D content so important for your marketing mix? Discover how this technology can pair with AR and boost your engagement!

Creative ways to use Augmented Reality in print media

With the ability to add interactive and immersive experiences to traditional print media, AR has become a game-changer in the industry.

AR for the travel industry: get ready for your next journey!

Discover how Augmented Reality is winning the travel industry, making traveling safer, more convenient, educational, and worthwhile.

AR for food & beverage: a new experience for tastebuds

How will AR affect the Food and Beverage industry? From packaging to restaurants this technology will be a huge game-changer.

7 AR stats that prove how marketing is going to change in the next years

How big is the Augmented Reality market, and how is it expected to grow in the next future? Discover all relevant stats about AR marketing.

What is WebAR? Introducing Augmented Reality for Browser

WebAR brings countless benefits to companies by providing the audience with easy access, great usability, and better engagement.