If you're in the advertising biz and happen to be living it up in the UK, you won't want to miss our event in London on January 18th ⚡️
September 11, 2020
Who said that print is out of fashion in 2023? Someone who didn’t know how to give their printed media an extra kick with Augmented Reality!
We often claimed that AR is closing the gap between off- and online, and that’s true: when it seemed that digital solutions were overcoming offline reality once and for all, Augmented Reality entered the field and changed the game for good.
Thanks to this technology, all printed media can come to life, offering an enhanced and immersive experience — of course, the trick is creativity and thinking outside the box.
Let’s see some disruptive ways to use Augmented Reality in printed media.
Who doesn’t love greeting cards? From birthdays to graduations, celebrating milestones in loved ones’ lives is a lovely tradition in many cultures.
Especially in recent times, when it was hard to mark these occasions in person, giving greeting cards an extra gear can be a way to feel closer to friends and family.
Adding videos, music, and 3D assets to cards is pretty straightforward. Platforms like Aryel allow users to create impressive AR experiences in a few clicks, making it easy for everyone.
Add your favorite song to your birthday cards, or celebrate your best friend’s wedding with a personalized video: the options are endless!
We won’t get too much into details about adding an AR touch to business cards – we already covered the topic in one of our previous blogpost.
In a few words, implementing Augmented Reality to your cards can be not only a fantastic way to stand out from competitors but also a way to keep your essential information and career milestones updated without printing new cards now and then.
Even in a low-touch and highly digitalized reality like ours, many people still print their favorite pics.
Whether it’s about a trip, their wedding, or simply about lovely moments with family and friends, printed pics have a special place in everyone’s heart.
But what if you can easily make them come to life under your eyes with Augmented Reality? Let’s take that holiday you had with your family last summer: you took pictures and you recorded videos of your kids at the pool.
Well, with the Aryel platform, you can easily add an AR experience to any printed pic, and every time you scan that photo with your smartphone, the video of your youngest jumping in the water will start, literally bringing that printed media to life. It sounds incredible, but it’s super easy to make!
Have you ever read a Harry Potter book, or seen a movie? If yes, you probably remember how cool those living paintings were at Hogwarts.
From the marketing point of view, giving an extra touch to printed posters and letting users scan them to live an AR experience is not only a way to attract their attention and stand out from the market but also a way to collect important information and insights about who, at what time and in which place scanned the poster.
Who said printed media and offline marketing were dead?
Ah, catalogs! Whether you’re selling furniture or clothes, nothing replaces an in-person shopping experience, right?
Unfortunately, due to the pandemic, not so many potential customers can do in-store shopping anymore — and online shopping can be tricky.
However, Augmented Reality is here to change the game, thanks to Product Visualization – that enables AR-enhanced catalogs.
Through this technology, customers have the ability to view products in the context of the environment around them and experiment with different colors and assets in their own homes.
From flashcards to worksheets, to manuals, everything can be enriched with incredible 3D contents, audio, or video to give students a 360° experience of the topic they’re studying.
We wish we had this opportunity when we were students! Ah, progress!
Have you ever been to China? Or maybe Russia? Or to any foreign country in which you cannot understand a single world from a restaurant menu?
Sure, you can randomly point at a line and cross your fingers, hoping for something delicious. Or, you can simply scan the menu with your phone to see mouthwatering pics or 3D models of the dishes.
This is no sci-fi: adding more information to the restaurant menu is very easy with WebAR. Also, restaurateurs can report allergens, making the whole experience more enjoyable and safer for customers.