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October 11, 2023
A brand is not just a logo or a tagline; it’s the very essence of who you are, how you think, and how you grow. As companies evolve, their brands often need to undergo a similar transformation. Today, we’re excited to share the story of Aryel’s rebranding, a journey that encapsulates our steady progression and achievements over the last three years.
As Aryel evolved, so did our core values and vision. While we began with an endearing image, akin to a “pink marshmallow”, our brand’s core was always about innovation and pushing boundaries. Our initial design was meant to highlight our product’s user-friendliness, but as we broadened our horizons, focusing on enhancing the scalability of AR in the marketing & advertising world, it became imperative that our branding echoed this metamorphosis.
However, finding that perfect design wasn’t straightforward. Despite being approached by many renowned agencies, none resonated with our vision. It was a newer member of our team, Matteo, who eventually presented the logo concept that truly felt like ‘us’.
The primary goal was to craft a logo that epitomized who we were evolving into, but without shedding our origins. This new design needed to communicate our credibility and growth in the AR marketing domain, while still encapsulating our dynamic, forward-thinking approach.
The final design came in a moment of late-night inspiration: a sleek, stylized “A” that wasn’t just a letter but an augmented version of itself. It was minimalistic yet spoke volumes. It encompassed our tech roots, our maturity, and our vision for the future.
The essence of our journey lay in translating Aryel’s multifaceted personality into one coherent symbol. This wasn’t just about aesthetics; it was a fusion of our tech foundation with the sophistication of our growth. It demanded a design that wasn’t just current but also future-proof.
In the end, the new logo is more than just a design shift. It’s a reflection of our past, an acknowledgment of our present, and a beacon for our future. It embodies the spirit of Aryel, encapsulating our story in a design that’s both simple and profound.
Join us as we embark on this new chapter, with a renewed brand identity, ready to transform the world of AR marketing & advertising.