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March 21, 2023
TL;DR: AR Landing Pages are cost-effective and easy to create, provide engaging and immersive experiences, make it easy to integrate external services, and offer endless possibilities for functionality and flexibility – in doing so, they are the natural evolution of traditional Landing Pages. So if you’re looking for a way to let your marketing take a leap, it’s time to include AR landing pages into your Marketing funnel.
Ladies and gentlemen, marketers of all ages – gather ’round, because we’ve got some exciting news to share!
Our no-code platform has recently unleashed a new earth-worldly feature that you may have heard of: Web360 experience.
We are enthusiastic of the capabilities of this new feature, which has the potential to terraform the whole marketing universe.
Today, we want to talk about one of the most disruptive possibilities offered by Web360 Experience, and that is the creation of AR Landing Pages.
That’s right – now you can turn your campaigns from ordinary to extraordinary by adding a sci-fi twist to your landing pages.
In this article, we’ll deep dive in the ins and outs of traditional landing pages, we’ll introduce AR Landing Pages and see why they’re the future of digital marketing.
So buckle up marketing folks, we’re about to take off into the exciting world of AR landing pages – and we can’t wait to show you what’s possible with our new Web360 feature.
Before we dive into AR Landing Pages and their potentials, let’s take a look at their boomer parents, the traditional landing pages – and the pain points they usually present.
According to an Hubspot research, landing pages are of the least popular type of sign-up forms, but they achieve the highest conversion rate (23%) among all other means of collecting leads. They are a fundamental part of the Web as we know it today – and we are sure it’s a medium that will still be used for a long time. Unfortunately, not all that glitters is gold.
First of all, canonical landing pages can be quite expensive and time-consuming to create. They could often require specialized technical skills and expertise, which can be a challenge for marketers who are not familiar with coding or UI-UX design – unless you settle for a pre-made non-branded template, with few customizable options. This can result in delays, missed opportunities, and ultimately, a less effective campaign.
Plus, landing pages can be pretty boring. They often rely on simple animations or static images, which can be underwhelming for the user. This can result in a lack of engagement, and ultimately, a lower conversion rate.
In addition to the pain points mentioned earlier, traditional landing pages also have a few other limitations that can hinder their effectiveness.
One major challenge is the difficulty of integrating the external tech stack. Let’s say for example you want to track the performance of your landing page: you may encounter compatibility issues or technical difficulties, and this can be a real pain if you rely on data-driven insights to optimize campaigns (as you should do).
Another issue could be the limited functionality and flexibility of platforms used to create traditional landing pages. Many of these platforms have strict design templates and limited customization options, which can make it impossible to create a truly unique and engaging user experience. This usually took the turn of a generic and uninspiring landing page that fails to capture the attention of the user.
Overall, these challenges can make it difficult for marketers to create effective landing pages that engage their audience, track their performance, and ultimately drive conversions. This is where AR landing pages come in, offering a dynamic and immersive experience that can elevate your marketing efforts – and your results.
So what are AR landing pages?
They’re like traditional landing pages – except they offer a dynamic and interactive experience that immerse your target audiences, thanks to Augmented Reality technology.
AR Landing Pages are a special kind of Web360 campaign, where a fully-immersive experience will surround the user with a super imposition of 3D elements, background, audio and video.
Imagine it as stepping into a whole new world: every part of it can be fully customized, from the ambience to the graphic elements disseminated in it, to buttons, forms and menus with whom users can interact.
But wait: why AR Landing Pages are the future?
Today, videos are the most used and immediate means of reaching and engaging with target audiences, thanks to its versatility and easy fruition: Hubspot reports that 30% of top landing pages use video content as a means to engage with audiences. That’s because relevant video content can have a beneficial effect on users, with an increase in conversions that can reach 86%.
Now imagine: instead of a flat and boring landing page, with video testimonials, reviews and all that stuff, you can welcome users in an immersive experience that users can explore and interact with, with virtually no end of customization possibilities.
And the best part? AR landing pages address the pain points of traditional landing pages, from cost and complexity to limited functionality.
So, you ask, how AR Landing Pages are addressing those pain points?
We said that traditional landing pages can be expensive and time-consuming to create, because of the coding and design skill required. With Aryel you can create Augmented Reality experience quickly and at a scale, thanks to ready to use templates and a bountiful media library full of assets and elements you can use freely.
Aryel is a no-code platform: that means no code is required to create your AR campaigns, eliminating the need for costly development.
Secondly, traditional landing pages can lack engagement, leaving potential customers uninterested. With AR landing pages, you can differentiate from your competitor by creating an immersive experience, in which your target audience can interact and engage in new and meaningful ways; this has very tangible effects on conversion and on the consumer’s awareness of the brand.
Then there’s the difficulties connected to integrating external services, which can be hard to do without extensive coding skills. With Aryel, integrations with the most used external tools are already implemented, so not only isn’t required any technical knowledge, but the deployment of integration will be smooth and easy.
Lastly, the platforms most commonly used to create landing pages are limited in their functionality and flexibility, usually too rigid to adapt templates to specific requirements. Aryel offers endless possibilities for interactivity and customization, with no limitations on functionality or flexibility, offering the chance to create white label experiences from start to finish.
Want to know more on how to make your AR Landing Pages have the maximum impact? Check out our latest webinar.