Fantic Motor enhances customer journey with Aryel AR-powered product visualization

The e-commerce space nowadays is more and more crowded: brands have to constantly find new ways to increase performances, providing customers with new levels of product exploration, because traditional product pages sometimes aren’t enough to fully engage them in the early stages of discovery and brand awareness.

Gear up for the Fantic Motor customer success story to discover how they teamed up with Aryel to open new and engaging ways to showcase their products and increase the performance of their e-commerce product pages. Get ready to get dirty.

What you will learn from this customer story:

• Fantic Motor’s need to pimp the e-commerce product pages
• How Fantic Motor leveraged AR to showcase their motorcycles
• The outstanding results of the Fantic Motor campaign
• Enhancing e-commerce performance with Product Visualization

To achieve this goal, Fantic Motor teamed up with Aryel, and through our platform, they created several Augmented Reality experiences and integrated them into their product pages. On each product page, a “Discover it in Augmented Reality” button allows users to view the product in their surrounding environment, directly on their smartphone screen.

With just a pinch, users can drag and drop the chosen model via the smartphone’s camera, and with the same ease, resize, rotate, and visualize any detail they want to explore.

As a result of this integration, Fantic Motor was able to perfectly blend the digital product visualization of Augmented Reality within its physical product ecosystem, providing customers with a new level of access and interaction with the brand’s products.

The outcome of the campaign was an undeniable success: with an average of +3000 AR visualizations each day and more than 90 seconds of average duration for each experience, Fantic Motor is now able to provide customers a new level of access and interaction, allowing users to fully explore what their products have to offer and, ultimately, driving more potential customers into stores.

AR technology provided Fantic Motor a new level of access and interaction, allowing everyone to explore their products without the need to visit the store.

Product Visualization is not intended to replace the excitement of experiencing the physical product in-store, but rather to enhance it by giving customers a better understanding of the product, offering a high-quality representation, while removing any obstacles to the purchase and also reducing return rates.

With Aryel Web AR technology, you can increase the performance of e-commerce product pages by allowing customers to virtually try on jewels, visualize furniture in their home, and preview cosmetic products on their skin.