Aryel and Grid Media
drive 7.7% CTR with
360 Expandable Ads
for Mercado Libre

With the digital advertising space more competitive than ever, grabbing and holding user attention is crucial. Mercado Libre, a major e-commerce leader in Latin America, faced this challenge head-on by partnering with Grid Media and Aryel. Their strategy? Aryel’s Immersive 360 Expandable Ads, which transformed product browsing into an interactive experience. This approach led to a remarkable 7.7% CTR and a 9% engagement rate. Here’s how they achieved it.

What you will learn from this customer story:

• How Mercado Libre, Grid Media, and Aryel used Immersive Experiences to transform digital engagement.
• The impressive results of a 7.7% CTR and a 9% engagement rate, showcasing the power of immersive ad formats.
• Why AR technology is a game-changer for e-commerce brands seeking meaningful interactions.

Mercado Libre set out to enhance their online advertising strategy with an engaging approach that could showcase their products and prompt users to interact more deeply. Traditional static ads fell short of creating that spark, so they looked for a solution that could simulate the intrigue of physical shopping and drive users to action. The goal was to capture attention and translate it into tangible engagement and traffic.

Collaborating with Grid Media, Aryel launched a multi-phase programmatic campaign centered around their 360 Expandable Ads format. Here’s what they did:

• Immersive Product Engagement: The ad format featured an interactive virtual store where 3D product renderings appeared as if being unboxed, inviting users to engage directly.
• Programmatic Reach: The campaign was distributed programmatically to target the right audiences across top platforms, ensuring visibility and high interaction rates.
• Phased Execution: The campaign was rolled out in four strategic flights, allowing real-time adjustments to optimize performance.

This innovative format shifted passive browsing into active participation, encouraging users to explore and click through to the Mercado Libre website.

E-commerce brands need to differentiate their digital presence to compete effectively in an increasingly crowded marketplace. Traditional static ads and product pages can only go so far in capturing user interest, often leading to a disconnect between browsing and buying. This is where augmented reality (AR) ads come into play, offering a groundbreaking way to elevate the online shopping experience. AR brings a new dimension to e-commerce by recreating the exploratory and tactile nature of physical stores, which online shoppers miss.

With Aryel’s 360 Expandable Ads, brands can go beyond merely displaying products; they create immersive and interactive experiences that invite users to engage actively. These ads allow shoppers to virtually explore products from multiple angles, interact with features, and even simulate real-world interactions such as unboxing. This deeper level of interaction captivates users, holding their attention longer and making the experience feel more personalized and engaging.

This immersion boosts not only user engagement but also fosters trust as potential buyers feel more informed and confident in their purchase decisions. The result is more than just clicks—it’s a meaningful connection that turns curiosity into conversion. Brands leveraging AR are better positioned to stand out, creating a more compelling shopping journey that encourages repeat visits and builds brand loyalty, ultimately leading to higher conversion rates and stronger customer relationships.