Nodus Rug achieves
+33% increase in the
conversion rate, thanks
to Augmented Reality

Nodus Rug was determined to elevate the way customers interacted with their products. They aimed to provide potential buyers with a one-of-a-kind experience that would allow them to visualize their rugs in their own surroundings, while keeping the process simple and accessible.

Nodus Rug understood that their rugs were more than just pieces of interior décor – they were works of art that deserved to be appreciated in an engaging and innovative way. Their goal was to make buying a rug feel like a joyful expression of personal style.

Nodus Rug turned to Aryel, the leading solution for AR marketing campaigns, to bring their vision to life.

Thanks to Aryel’s user-friendly platform, Nodus Rug launched a WebAR campaign integrated directly into their eCommerce, without the need to develop an app or hire an expensive expert. Since WebAR can be used directly from the browser without downloading any app, the Augmented Reality experience is easily accessible to anyone with a smartphone or tablet. This made the experience hassle-free for potential customers. The AR experience was seamlessly accessible from the product page, allowing Nodus Rug to reach a wider audience and generate more interest in their products.

The Augmented Reality experience allowed customers to visualize the rug in their own space, using Surface Recognition technology to place the rug seamlessly in their environment. This approach made the experience more realistic, giving customers a clear idea of how a particular rug would look in their own home or office.

A new generation of retailers is interacting with their customers using Augmented Reality (AR): they provide customers with immersive, captivating shopping experiences beyond what’s possible with traditional online shopping by incorporating AR technology into their marketing strategies.

The main advantage of AR product visualization for fashion, luxury, and design retailers is that customers can visualize products in a more realistic and interactive way. By viewing products in real-world settings, customers can better understand the scale, texture, and appearance of items, helping them make informed purchase decisions. Increased interactivity and engagement can lead to higher customer satisfaction and make repeat purchases more likely.

AR technology also provides retailers with valuable insights into customer behavior and data. Retailers can gather data on which products are the most popular, which features are most appreciated by customers, and even which geographic areas are generating the most revenue. This data enables more tailored and targeted marketing efforts that speak directly to customer preferences and needs.

Furthermore, brands can benefit from AR product visualization in an increasingly crowded market. Providing unique and memorable shopping experiences can help brands differentiate themselves from competitors, leading to increased brand awareness, customer loyalty, and ultimately, higher sales.