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Nodus Rug achieve +33% increase in the conversion rate, thanks to Augmented Reality

Learn how Nodus Rug removed frictions in the Customer Journey by adding Product Visualization to the product pages.

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Engaged with features


Conversion Rate

In online purchasing


Return Rate

In e-commerce purchases

Are you in the market for a new rug but struggling to envision it in your home? Tired of arguing about feng-shui and color palettes with your fiancee? Nodus Rug, an Italian luxury rug brand, has found a way to make rug shopping an immersive and frictionless experience.

In this success story, you’ll discover how Nodus Rug leveraged Aryel to embed Augmented Reality content in their customer experience. The purpose of this was to delight users and remove friction in the buying process, while also establishing Nodus Rug as a leader in the luxury rug industry.

What will you learn from this customer story:

  • Nodus Rug need’s to revamp the Customer Journey
  • How Nodus Rug floored all the users’ concerns, thanks to AR
  • The outstanding result of Nodus Rug campaign
  • The Rug-ture of shopping: why AR Product Visualization is a must for luxury brands

Here’s Nodus Rug‘s goal

Nodus Rug, an Italian luxury rug brand, was determined to elevate the way customers interacted with their products. They wanted to provide potential buyers with a one of a kind experience that would allow them to visualize their rugs in their own surroundings, all while keeping the process simple and accessible.

Nodus Rug knew that their rugs were more than just pieces of interior dĂ©cor – they were works of art that deserved to be appreciated in an engaging and innovative way.
They wanted to find a way to make buying a rug feel like a joyful expression of personal style.

What Aryel did to reach it

Nodus Rug turned to Aryel, the leading no-code suite for AR marketing campaigns, to bring their vision to life. 

Thanks to Aryel’s user-friendly platform, Nodus Rug launched a WebAR campaign integrated directly into their eCommerce, without the need to develop an app or to hire an expensive expert.
Since WebAR can be used from the browser without downloading any app, the Augmented Reality experience is easily accessible to anyone with a smartphone or tablet. This makes it a hassle-free experience for potential customers. The AR experience was easily accessible from the product page, allowing Nodus Rugs to reach a wider audience and generate more interest in their products.

The Augmented Reality experience allowed customers to visualize the rug in their own space, using Surface Recognition technology to place the rug seamlessly in the environment. This approach made the experience more realistic, giving customers a clear idea of how a particular rug would look in their own home or office.

Augmented Reality Experience of Nodus Rug's Product Visualization

In addition to the fact that we are talking about luxury rugs, there were significant frictions at purchase due to the fact that one did not know how to stand in the home office, especially when it came to returns, where the product would get destroyed a lot. This was a challenge for Nodus Rug’s marketing team.

Through Aryel’s platform, Nodus Rug launched their WebAR campaign with agility and total autonomy, without compromising the experience quality. The data confirms the success of the operation, with over 1,500 unique users per month trying the AR experience, an average interaction time of 1 minute and 50 seconds and an outstanding +33% increase in the conversion rate.

This enabled them to collect valuable data and insights about user preferences, to tailor their marketing efforts and ensure that their products met the needs of their customers.

The rug-ture of shopping: why AR product visualization is a must for luxury brands

A new generation of retailers are interacting with their customers using Augmented Reality: they provide customers with immersive, captivating shopping experiences beyond what’s possible with traditional online shopping by incorporating AR technology into their marketing strategies.

The main advantage of AR product visualization for fashion, luxury, and design retailers is that customers can visualize products in a more realistic and interactive way. Customers can better understand the scale, texture, and appearance of products by viewing them in real-world settings, which helps them make an informed purchase decision. Interactivity and engagement can increase customer satisfaction and make repeat purchases more likely.

AR technology also provides retailers with insights into customer behavior and data. Retailers can collect data on which products are the most popular, which features are most appreciated by customers, and even which geographic areas are generating the most revenue. With this data, future marketing efforts can be tailored and more targeted campaigns can be created that speak directly to customer preferences and needs.

Furthermore, brands can benefit from AR product visualization in an increasingly crowded market. Providing unique and memorable shopping experiences can help brands differentiate themselves from their competitors. This can lead to increased brand awareness, customer loyalty, and ultimately, higher sales.

If you’re interested in learning more about the benefits of AR for retail, check out our article on the Aryel Blog.