When Rigoni di Asiago brought Le Frollette back online, the goal wasn’t just visibility, it was creating a meaningful connection with consumers that would continue beyond the screen. To do so, they partnered with Aryel to launch a mobile-first, interactive campaign designed to bring the product to life and drive real-world action.

The result? An experience that didn’t just outperform industry benchmarks, it turned curiosity into conversions, pushing shoppers toward nearby stores and offering a new take on how digital engagement can influence the FMCG path to purchase.

After the initial launch of Le Frollette, Rigoni di Asiago set out to boost product awareness in a crowded category and increase in-store traffic to retail partners like Gruppo Gabrielli, Gigante, and Alì. But awareness alone wasn’t enough, they wanted qualified engagement, measurable action, and the ability to understand who their real audience was, based on behavior, not just impressions.

Aryel responded with a campaign rooted in interactivity, proximity, and performance. Using its proprietary Product Explorer format, the ad experience let users explore Le Frollette’s different flavors through clickable hotspots. Each element of the creative was designed not just to inform, but to invite discovery, turning passive viewers into active participants.

At the end of the journey, a clear and direct call-to-action encouraged users to find the closest store carrying the product. With location-based targeting, the campaign focused only on areas around retail partners, ensuring relevance and increasing the chances of in-store visits.

What made the difference was Aryel’s unique approach to measuring attention quality. Beyond traditional metrics, the platform tracked how users interacted: how long they stayed, where they clicked, how they scrolled. This allowed Rigoni di Asiago to segment audiences more precisely and activate retargeting strategies based on real engagement, not assumptions.

In the FMCG space, getting noticed is hard, driving foot traffic is even harder. The Le Frollette campaign shows how interactive creative can bridge that gap. By turning a product into an experience and connecting it directly with store availability, Rigoni di Asiago was able to guide users from interest to intent in just a few taps.

More importantly, it proved that in a sector where digital and physical paths often feel disconnected, it’s possible to create a journey that feels seamless to the user—and measurable to the brand. Interactive formats not only engage, they educate, qualify, and convert.