Samsung set out to push the boundaries of traditional display advertising, transforming passive impressions into engaging, interactive brand experiences. By integrating Aryel’s Interactive Advergame formats, the brand successfully increased user attention, engagement, and consideration for its MICRO SSD and 990 PRO products. The result? A +23pp uplift in Brand Image and a +10pp boost in Consideration, proving that interactive display ads can turn engagement into real impact.

The challenge was clear: how do you make SSDs memorable? Samsung aimed to go beyond technical specs, creating a compelling narrative that resonated with real user needs—from content creators and professionals needing reliable, high-speed storage to gamers seeking top-tier performance. The goal was to enhance brand memorability and drive consideration among highly targeted audiences.

Instead of relying on standard display formats, Aryel gamified the advertising experience with interactive advergames designed to keep users engaged longer. The campaign featured three high-impact interactive creatives:

Unleash the Boost – A fast-paced gaming-inspired experience highlighting the speed and power of Samsung’s 990 PRO SSD, built for PlayStation 5 owners and performance-driven gamers.

Squad di Salvataggio & Robot Rescue – Action-packed formats designed for creators, photographers, and professionals, showing how MICRO SSD’s speed and reliability keep up with their on-the-go lifestyle.

These experiences didn’t just capture attention—they turned product benefits into interactive storytelling, making the message more memorable and impactful.

For tech brands, features alone aren’t enough—you need to show how your product fits into real life. Interactive display ads bridge that gap by offering:

Higher engagement rates – Samsung’s campaign saw engagement peaks of 10%, far exceeding traditional display benchmarks.
Improved attention quality – 30% of viewable impressions scored top marks in attention quality, maximizing brand impact.
Stronger brand consideration – With a +10pp uplift in Consideration, interactive ads proved their ability to influence purchase intent.

At Aryel, we believe that interactivity isn’t just a trend—it’s the future of digital advertising. By making users active participants, brands can create more memorable experiences, increase attention, and drive real business results. Samsung’s campaign is proof that tech brands that embrace interactive advertising stand out—and win.