A shore thing:
Alpitour achieves
an outstanding 6,487%
ROAS on AR campaign

Have you ever felt stuck in your reality, wondering about exotic destinations over the horizon, like Truman Burbank on ‘The Truman Show’?

Alpitour, a leading Italian player in the travel sector, wanted to dazzle users and leave them in awe with a taste of their Maldives’ flagship property, Bravo Premium Alimathà: they needed a fresh way to showcase their luxury resort, capturing their target audience’s attention (and reservations).

What will you learn from this customer story:

• Alpitour’s need to take users to distant paradises (at least in the mind)
• Alpitour’s quest for a marketing makeover
• How Aryel crafted Alpitour’s AR oasis thanks to no-code genie
• Immersive escapes: how AR is shaping the future of tourism and beyond

Alpitour‘s main objective was to increase their bookings and drive more revenue for their business. To achieve this, they wanted to explore innovative ways to attract potential customers and stand out in a highly competitive market scenario.

Rather than relying on traditional marketing content, they decided to experiment with a new approach by creating a captivating Augmented Reality experience. Read on to discover how they successfully achieved their goal.

Aryel’s empowered Alpitour to craft a mesmerizing AR landing page, taking customers on an Augmented Reality trip across six captivating islands, each of which delved into a different aspect of the Bravo Premium Alimathà resort.

Once the user jumped in, the experience flow would go like this:

• Island One: A warm welcome from Alpitour’s logo that set the stage for the journey.
• Island Two: A detailed map and transportation guide, showing the resort’s location and how to get there.
• Island Three: A paradise of services, showcasing snorkeling and diving opportunities, bungalow options, and luxurious pools with Jacuzzis.
• Island Four: A deep dive into the bungalows, highlighting their features and room offerings.
• Island Five: A playground of inclusive activities (windsurfing, canoeing, beach volleyball, and a gym) and extra adventures (snorkeling courses, catamaran and traditional boat rentals).
• Island Six: The cherry on top – two CTAs urging customers to book directly or visit the website for more information.

To truly measure the impact of this marketing campaign, Alpitour conducted an A/B test where the only variable was the landing page – the former was a traditional landing page, the latter in Augmented Reality.

By analyzing conversion data, it became evident that the AR landing page had a significant impact on the campaign’s overall performance.

The AR campaign generated nearly twice the number of impressions compared to the traditional advertising campaign. However, here’s the twist: the AR campaign still secured a 0.98% Click-Through Rate, compared to the 1.13% CTR of the traditional campaign.

The outstanding performance of the AR campaign may not be obvious at first glance: while the AR CTR may appear lower, the large number of impressions the AR campaign achieved effectively contributed to a more significant overall engagement and reach.

Aryel turned Alpitour’s marketing dreams into an AR reality. The immersive and interactive experience had customers diving headfirst into the virtual world of Bravo Premium Alimathà, offering a significant increase in bookings and online engagement, proving that AR isn’t just a gimmick, but the marketing wave of the future.

Augmented Reality is revolutionizing the travel industry, as demonstrated by Alpitour’s jaw-dropping return on advertisements. But the potential of AR goes beyond impressive marketing campaigns—it’s enhancing the entire travel experience.

Imagine walking through a museum where artifacts and exhibits come to life before your eyes, providing a richer, more immersive cultural experience. Or, picture yourself navigating foreign streets with ease, as an AR experience superimposes translated text on signs and menus. And finally, envision innovative advertising campaigns that let you preview breathtaking locations in AR before booking your trip, making the decision process both engaging and interactive.

By adopting AR technology, travel companies can offer captivating experiences to potential customers, setting themselves apart from the competition and increasing bookings and revenue.

The time has come to set sail on the AR wave and explore the vast possibilities it holds for the travel industry. Are you ready to embark on a journey of discovery? Dive into the Travel Industry page on Aryel’s site for more insights.