How do you transform fear—a universal emotion—into something playful, interactive, and unforgettable? That was the challenge faced by Doritos and Grid Media. Their solution? Aryel’s immersive AR Display Ads, which turned spooky into spectacular with two gamified AR experiences. This innovative approach didn’t just engage users; it broke records. Want to know how? Let’s dive in.

What you will learn from this customer story:

• How Doritos and Grid Media used Aryel’s AR Display Ads to redefine fear, creating an engaging and shareable campaign.
• The 6.53% engagement rate achieved—over three times the industry standard—proving the power of AR to captivate audiences.
• How AR Display Ads create emotional connections that amplify brand visibility and drive deeper user engagement.

Doritos aimed to connect with their core demographic—young adults aged 15–34—in a fresh, memorable way. They wanted to redefine the traditional digital ad experience by creating an emotional, interactive connection with their audience.

The challenge? Making fear fun and delivering an ad experience so engaging that it inspired curiosity, delight, and user-generated content.

Traditional display ads often fail to create emotional resonance or meaningful interactions, especially for brands targeting younger, digital-savvy audiences. Doritos needed something bold and innovative to cut through the noise and turn casual scrollers into engaged participants.

Grid Media partnered with Aryel to create an unforgettable AR campaign, leveraging Aryel’s cutting-edge platform to deliver two distinct, gamified experiences directly within programmatic display ads.

1. Catch the Item Challenge
   Users were challenged to tap and collect falling virtual Doritos within an interactive ad, blending gaming mechanics with branded fun.
2. Supernatural Ghost Filter
   This playful AR filter transformed users into spooky digital specters, allowing them to snap selfies and share them on social media, amplifying campaign reach.

Aryel’s in-banner AR technology made the experience seamless—no app downloads, no redirects, just pure interaction. Programmatic distribution by Grid Media ensured precision targeting, delivering the campaign to the ideal audience.

The results? A groundbreaking 6.53% engagement rate, more than tripling industry standards.

AR ads aren’t just a gimmick—they’re a game-changer. By combining emotional engagement with interactivity, they create deeper, more meaningful connections between brands and consumers.

For Doritos, AR ads bridged the gap between traditional advertising and immersive storytelling, turning passive viewers into active participants. This strategy proved especially effective for younger audiences, who value experiences that are fun, shareable, and personal.

By using AR Display Ads, brands can elevate their campaigns, offering users an engaging and memorable experience that drives not just awareness, but action.