Product Overview
Discover Aryel AR Marketing platform & skyrocket content creation
Templates
Ready-made WebAR templates for different use cases & industries
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Boost your workflow with third-party integrations & power-ups
What's New
Discover what's going on in Aryel with an overview of our latest releases

By Use Case
Product Visualization
Bring your products to life
Print Media
Extra gear for print media
Packaging
Make packaging interactive
Gamification
Insert a coin, and press start!
Business Cards
Your network, to the next step
Instructions & Guides
Instructions made simple

Education
#madeWithAryel
Have fun with a selection of our AR experiences
AR Marketing School
Learn with our top-notch courses and workshops
eBooks, Guides & More
Visit our resource library for tutorials, guides, and much more
Customers Stories
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Blog
Be the first to know the latest crispy news from AR universe
Help Center
Need help with Aryel? Check FAQs or browse out knowledge base
Product
Product Overview
Discover Aryel AR Marketing platform & skyrocket your content creation
Templates
Ready-made WebAR templates for different use cases & industries
Apps Integrations
Boost your workflow with third-party integrations & power-ups
What's New
Discover what's going on in Aryel with an overview of our latest releases
Solutions

By Use Case
Product Visualization
Bring your products to life
Print Media
Extra gear for print media
Packaging
Make packaging interactive
Gamification
Insert a coin, and press start!
Business Cards
Your network, to the next step
Instructions & Guides
Instructions made simple

By Industry
Art, Heritage & Design
Beauty & Skincare
Brands & Influencers
Fashion & Accessories
Food & Beverage
Furniture, Interiors & Retail
Learning & Education
Travel & Tourism

By Goal
CRO
Improve eCommerce sales & ROI
Customer Loyalty
Attract and retain customers
Drive to Store
Bring users from online to real life
Giveaways & Contest
Boost engagement & retention
Lead Generation
Widen your audience and collect leads
Off- to Online
Collect data and boost your touchpoint
Resources
#madeWithAryel
Have fun with a selection of our favourite AR experiences
AR Marketing School
Learn with our top-notch courses and workshops
eBooks, Guides & More
Visit our resource library for tutorials, guides, and much more
Customers Stories
See how customers are powering their marketing mix with Aryel
Blog
Be the first to know the latest crispy news from AR universe
Help Center
Need help with Aryel? Check FAQs or browse out knowledge base
Glossary
Our constantly evolving list of commonly used AR marketing terms.
VisionOttica exploits WebAR for Contest & Gamification with Aryel
December 17, 2021

From December 9th to January 8th, VisionOttica, a glocal optician brand with over 300 optical centers in the territory, launches an original and innovative game in WebAR in partnership with Aryel. The goal is to attract more customers in their centers, engage users, and increase followers and interactions with the official Instagram page of VisionOttica.
The project has been developed in collaboration with Jet’s Group – Aryel’s agency partner, using the Aryel platform to create the WebAR experience.
«The contest was created with a phygital logic,» comments Valentina Rocco, Marketing Director at VisionOttica Group. «Thanks to the innovative use of technology, we have been able to merge the physical world of retail with the digital one, engaging the customer in a modern and fun way. The user can live an omnichannel experience, appreciate a fluid and coherent communication between the different touch-points of the VisionOttica brand.»

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