VisionOttica exploits WebAR for Contest & Gamification with Aryel
December 17, 2021
From December 9th to January 8th, VisionOttica, a glocal optician brand with over 300 optical centers in the territory, launches an original and innovative game in WebAR in partnership with Aryel. The goal is to attract more customers in their centers, engage users, and increase followers and interactions with the official Instagram page of VisionOttica.
The project has been developed in collaboration with Jet’s Group – Aryel’s agency partner, using the Aryel platform to create the WebAR experience.
«The contest was created with a phygital logic,» comments Valentina Rocco, Marketing Director at VisionOttica Group. «Thanks to the innovative use of technology, we have been able to merge the physical world of retail with the digital one, engaging the customer in a modern and fun way. The user can live an omnichannel experience, appreciate a fluid and coherent communication between the different touch-points of the VisionOttica brand.»