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April 11, 2024

INNOV8 Talks Ep. #1: CTV Advertising & AI with Nick Amico

INNOV8 Talks Ep. #1: CTV Advertising & AI with Nick Amico

In this exciting debut of INNOV8 Talks, we’re thrilled to welcome Nick Amico, Group Director and VP of Performance at GroupM, as our inaugural guest speaker. With a deep background working alongside industry giants and a wealth of expertise in Display, Video, and Connected TV (CTV), Nick brings invaluable insights into the future of advertising and AI.

In this episode, we dive into:

  • The rising prominence of Connected TV (CTV) and why it’s a game-changer for advertisers
  • What makes CTV an attractive platform, given its vast inventory across various services and devices
  • How AI is revolutionizing biddable media, enhancing targeting precision, campaign optimization, and boosting return on investment (ROI)

Watch the full interview with Nick Amico to gain exclusive insights into the evolving advertising landscape and the role of AI in shaping its future.

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