Welcome to the access page for our second episode of INNOV8 Talks, featuring the insightful Daniel De Winter-Brown. In this compelling session, Daniel explores the dynamic forces propelling the expansion of programmatic advertisingwithin streaming TV. He offers a deep dive into standardized activation options and highlights the essential collaboration between media owners and broadcasters that is transforming the television industry. Join us as Daniel sheds light on how these developments impact both advertisers and viewers, providing valuable perspectives on the future of TV advertising.