Welcome to the INNOV8 Talks webinar series! In our latest episode, we were thrilled to host Amy China, VP Teads Studio UK, Teads, for an insightful discussion on the cutting-edge trends in digital media and advertising.

In this episode, we explored:

• Digital Media Innovation: Discover how innovative formats like augmented reality (AR) are transforming brand experiences, with examples such as Cartier’s “virtual try-on” for luxury product launches.
• Brand-Audience Interaction through AR: Learn how AR is revolutionizing user engagement with interactive 3D product models and immersive brand interactions.
• Storytelling in Omnichannel Marketing: See how creative storytelling across multiple channels is exemplified by campaigns like Nissan’s integration of “The Flash” movie elements.
• Measuring Creative Content Effectiveness: Delve into methods for assessing creative content impact through advanced metrics and analytics partnerships.
• Integration of Creative Content Across Platforms: Understand the role of QR codes in seamlessly linking advertising experiences between connected TV (CTV) and mobile devices.
• Future Trends in Media and Advertising: Gain insights into the future of media and marketing, focusing on creative optimization and the latest technological advancements.

Join us to explore these dynamic trends and gain valuable perspectives on the evolving landscape of digital media.