We are thrilled to announce our recent alignment with IAB Europe’s Transparency and Consent Framework (TCF) v2.2. This move not only amplifies our dedication to enhancing user privacy and transparency but also fortifies Aryel’s standing as the leading AR marketing solution.

What this means for our users

Our alliance with TCF signifies more than just an affiliation. It indicates our steadfast commitment to you – our valued users. By joining this esteemed framework:

• We’re enhancing user trust by giving them the autonomy to grant or withhold consent and exercise their ‘right to object’ to data being processed.
• We’re amplifying our AR advertising offerings, maintaining their innovative edge while ensuring the utmost in privacy and transparency.
• We’re ensuring our clients can advertise with confidence, knowing that user privacy is always maintained.

Understanding the TCF

Introduced in 2018, the Transparency and Consent Framework stands as a beacon of compliance for the ePrivacy Directive and the GDPR. Tailored for the online industry, it enables publishers and tech partners to offer standardized experiences when users make privacy choices, streamlining the process for all involved.

A word from our COO, Vincenzo Schifano

“Embracing the IAB TCF is more than an operational decision. It is an emblem of Aryel’s unyielding commitment to remain at the forefront of the advertising industry’s evolving standards. Our goal remains clear – to provide advertisers with an exceptional, compliant platform for their immersive content. This partnership is a testament to our journey towards setting new industry benchmarks.“

Our journey doesn’t end here. Aryel is continually evolving, adapting, and innovating. As we embark on this new chapter, we remain dedicated to providing immersive, state-of-the-art AR experiences, always prioritizing transparency and user privacy. With our sights set on the horizon, we look forward to achieving even more milestones together!