Every year, the Digital Holidays turn the internet into a battleground of blinking banners and flash discounts. Everyone’s chasing conversions. Few stop to ask why people convert in the first place.

That’s where Aryel steps in. This season, we’re blending decision science with creative design to make ads that think like people, not like algorithms.

Because when you understand what drives a click, you stop guessing and start designing for real behavior.
It’s creativity powered by psychology. And it’s how Aryel turns performance from a numbers game into a human one.

Warning: these creatives may trigger human behavior

When every ad competes for a second of thought, understanding how people decide becomes your biggest advantage.

That’s why Aryel turned to decision science: to design creative tools that don’t just look good, but understand how people think.

Our new behavioral widgets translate key psychological principles — like scarcity, urgency, and social proof — into interactive elements that live inside your display ads. They’re built to nudge, engage, and convert, right at the moment of choice.

Each widget can be configured and tested on its own, so you can see in real time which behavioral levers align best with your goals. Maybe urgency drives clicks; maybe social proof builds trust. Either way, it’s insight you can act on.

It’s creativity informed by science, made practical by design.
Because when every ad becomes a live experiment in human behavior, performance stops being a metric, and starts becoming a mindset.

Move people from maybe to why not.

Behind every “why” there’s a “how.”

That’s why Aryel turned behavioral theory into a creative toolkit, a collection of widgets that make psychology tangible, measurable, and yes, beautifully clickable.

Take Scarcity, for example. The moment something feels limited, it feels important.. A countdown, a stock alert, a “Last few available” badge: each one reminds users that opportunity has an expiry date.

Then there’s Instant Gratification, a simple “Ships today” or “Instant access” flips the feeling from delay to reward. It makes the product feel closer, and that emotional shortcut often seals the deal.

Price Salience is all about clarity. In a cluttered feed, the brain grabs onto what’s simplest to process. A price, framed clearly, anchors the decision. It gives the eye something to land on and the mind something to justify.

And Social Proof, the most powerful whisper in advertising. When people see others choosing, it reassures them they’re not alone in the decision. Reviews, ratings, testimonials: they don’t shout; they validate.

Each widget takes a principle that’s been tested in labs for decades and turns it into something you can test in real campaigns today.
You can tweak, measure, and optimize each one, to make your creative more human.

The truth is, great advertising has always been about understanding people.
Decision science just gives us the vocabulary for what great creatives already know: emotion drives action.

With Aryel’s behavioral widgets, that understanding becomes something you can design, test, and scale.