Aryel’s interactive creatives are now fully integrated into Criteo’s commerce media ecosystem, giving advertisers access to high-impact ad creatives within one of the most conversion-ready inventories in the industry. This integration brings creative innovation directly into the performance media space, no trade-offs required.

Early campaigns are already delivering exceptional results, with an average click-through rate of 4%, setting a strong precedent for what’s possible when interactivity meets intent.

This isn’t just expanded reach. It’s a redefinition of what ad performance looks like when media intelligence meets creative interactivity.

Why it matters now

Digital advertising is being reshaped by pressure and possibility.

• Data privacy is shifting power toward first-party signals.
• Budgets are tighter. ROI must be clear.
• Audiences are overloaded, and they scroll faster than ever.

Meanwhile, retail and commerce media are on the rise, creating powerful opportunities for performance-driven reach. But there’s a catch: Precision targeting means little if the creative falls flat.

Too often, the right message arrives at the right time, in the wrong format. That’s where Aryel and Criteo come in.

By embedding interactive formats directly into performance inventory, advertisers can now deliver campaigns that do more than convert, they connect. Creative becomes part of the conversion engine, not just the window dressing.

This is what the market’s been missing: A media system where attention, engagement, and outcomes work together.

What this means for advertisers

With Aryel’s interactive formats now available within Criteo’s commerce media infrastructure, advertisers unlock an opportunity that’s been just out of reach until now: the ability to run high-performance media campaigns that are also high-engagement experiences.

Here’s what that actually means:

• Creative that performs, not just entertains
  Interactive formats don’t just drive attention, they earn it. Each format invites the user into the experience, turning curiosity into conversion.
• Media that works harder
  In a commerce media environment, every impression carries buying potential. Plugging interactive creatives into this space means engaging users at peak intent, without sacrificing storytelling or impact.
• One format, full-funnel
  Traditionally, upper-funnel engagement and lower-funnel performance lived in separate silos. Aryel’s creatives collapse that divide: educating, inspiring, and converting within a single interaction.
• Actionable insights, not just metrics
  Interactivity opens the door to behavioral data you can’t get from static banners. From dwell time to engagement depth, you’re not just tracking views, you’re learning how people think.

The takeaway?

Advertisers no longer have to choose between performance and creativity. With Aryel and Criteo, you get both, aligned, measurable, and built to move people to act.

“Integrating Aryel’s interactive formats into Criteo’s ecosystem isn’t just a technical milestone, it’s a shift in how we think about performance media. For years, creativity and performance have lived in parallel tracks. This changes that. We’re giving advertisers the tools to not only reach the right audience, but to actively engage them, in the exact moment they’re ready to decide. This is what the future of advertising looks like: interactive and outcome-oriented.” Mattia Salvi, CEO & Co-Founder, Aryel.