Aryel is taking center stage at INTERSECTIONS 2024, bringing immersive augmented reality (AR) experiences to attendees. As a strategic partner, Aryel will showcase its latest innovation, Sonar™, and lead a workshop alongside PHD Italy and Coop, diving into the transformative potential of AR and 3D in programmatic advertising.

The future of interactive marketing at INTERSECTIONS 2024

INTERSECTIONS, born from the fusion of IAB Forum and IF! Italians Festival, has chosen Aryel, a leader in immersive AdTech solutions, to inject its event with interactivity and innovation. This partnership highlights Aryel’s commitment to blending creativity, interaction, and technology. As part of the collaboration, Aryel will offer attendees a pre-event interactive experience through their platform, where participants can explore key speakers and sessions in an engaging, immersive environment.
During the event, Aryel will bring to life an immersive icon configurator, allowing participants to create and personalize their own digital icons. Real-time voting will amplify engagement, encouraging fun and creativity throughout the experience.

Unveiling Sonar™: GenAI-Driven media planning for the next era of advertising

Aryel will also introduce Sonar™, its groundbreaking media planning tool powered by Generative AI, launched in September 2024. Sonar™ leverages emotional and behavioral data to enhance campaign precision, enabling advertisers to identify the most receptive audience segments and the best-performing channels. This advanced tool is set to redefine how brands connect with their audience, optimizing media investments and boosting campaign KPIs.

Aryel’s Workshop: AR and 3D in programmatic advertising

As a Gold Sponsor, Aryel will host a workshop titled “Engagement First Ads: New Standards in Programmatic with Augmented Reality and 3D – The Coop Case Study.” This session will feature Aryel’s Davide Bettinelli, alongside Alessandro Serra from Coop Italia, and Matteo Zelger from PHD Italy. Together, they will present an in-depth look at how AR and 3D have transformed programmatic advertising strategies, with a focus on real-world applications in the Coop case study.

“The collaboration with INTERSECTIONS is a great opportunity to show how AR can revolutionize brand interaction,” says Davide Bettinelli, Partner and Partnership Lead at Aryel. “With partners like PHD Italia and Coop, we’re redefining how brands connect with their audience through immersive technologies.”

Attending INTERSECTION 2024? Book your spot for the workshop here

With this partnership, INTERSECTIONS 2024 promises to set new standards for creative, interactive, and tech-driven events. Aryel’s participation will showcase the future of advertising, where AR and AI converge to deliver deeper engagement and measurable results.