The world of digital advertising is constantly evolving, and at Aryel, we’re ready to ride the waves of change by releasing a new product that we’re confident will make a difference in the display advertising ecosystem and beyond. That’s why, this September 2024, Aryel is excited to announce the launch of Sonar™, our latest GenAI-powered solution designed to elevate media planning and ad personalization to an entirely new level.

What is Sonar™?

Sonar™ is Aryel’s cutting-edge solution that combines Generative AI with premium data analysis to revolutionize how brands and agencies approach media planning. Building on Aryel’s existing tools like AI Insights and Creatives, which already harness augmented reality and emotional insights, Sonar™ takes things further by analyzing audience behavior, emotions, and even facial features to create highly personalized media plans.

This advanced AI evaluates audience behavior, emotions, and facial traits—such as face shape, nose shape, mouth shape, eye color, and hair color—alongside demographic, psychographic, and engagement data. The result is precise audience segments, known as AR-chetypes, that help advertisers go beyond basic demographics to connect with audiences on a deeper emotional level, all within Aryel’s GDPR-compliant ecosystem.

Sonar™ dives deep into vast datasets to uncover high-intent audiences across premium publishers. It matches campaign targets to these AR-chetypes and offers customized media allocation recommendations, including site lists, ad formats, and timing, ensuring you reach the ideal audience and maximize campaign impact.

How Sonar™ Works

Sonar™ leverages AI-powered vision tracking and advanced algorithms to collect and analyze a wealth of data on audience emotions, facial traits, and behaviors, all through Aryel’s camera-enabled ads, while maintaining full GDPR compliance. This process begins with Data Collection, where Sonar™ gathers unique insights about user interactions, including emotional responses, facial features and engagement patterns.

Once the data is collected, Segmentation takes place. Sonar™’s adaptive learning algorithm processes this data alongside demographic, psychographic and contextual, Sonar™ creates highly specific audience segments known as AR-chetypes, which go beyond simple demographics. These AR-chetypes help advertisers select the most effective placements to reach their audience and meet campaign goals.

As campaigns run, Optimization comes into play. AI Insights tracks real-time performance, comparing results to benchmarks and suggesting adjustments to improve campaign effectiveness. This continuous feedback loop ensures a blend of AI precision and human insight.

Sonar™ provides access to data you won’t find elsewhere, enabling brands to leverage emotional and facial feature analysis for a deeper connection with audiences. By understanding emotional triggers and behaviors, Sonar™ recommends the best channels, ad formats, and timing for optimal campaign impact, driving business growth.

How does Sonar™ help advertisers and media planners

As digital ad spending increases, with display advertising now representing nearly half of all digital investments across Europe, it’s more important than ever to ensure campaigns are not just seen but felt by audiences.

Sonar™ provides brands and agencies with the tools to cut through the clutter by:

• Boosting High-quality Impressions: By using precise targeting based on both demographics and emotional profiles, Sonar™ ensures ads reach those most likely to engage, increasing visibility and impact.
• Maximizing Budget Efficiency: With Sonar™’s strategic media planning, brands can trust that their ad spend is being allocated to the channels and placements that will deliver the best results from their target audience.
• Creating Lasting Emotional Connections: Beyond clicks and impressions, Sonar™ helps brands build deeper, more lasting connections by appealing to audiences’ emotions, which fosters greater brand loyalty.
• Delivering High-quality Attention: Sonar™ ensures that ads capture high-quality attention by focusing on what is most relevant to the audience, ensuring that campaigns resonate and hold attention for longer periods, leading to more meaningful engagement.

A conclusion

At Aryel, we believe in the power of data, creativity, and emotional resonance.
Sonar™ is the next step in our journey to empower brands and agencies to create truly immersive and personalized advertising experiences. With its advanced GenAI-driven capabilities, Sonar™ will transform how brands and agencies execute their media planning by optimizing their advertising budget investments, effectively running ad campaigns that connect with the right audience, ensuring that every campaign isn’t just seen but felt.

Welcome to the future of hyper-personalized advertising. Welcome to Sonar™.