Caceis innovates its marketing approach to take the spotlight at the Salone del Risparmio

In sectors traditionally resistant to innovation, it can be quite difficult to innovate.
Caceis, an international banking service provider, grappled with the challenge of innovating their marketing to promote their upcoming conference at the Salone del Risparmio.

What will you learn from this customer story:

• Caceis need to make their marketing take a leap
• How Aryel transformed Caceis’ marketing
• Making a splash: the results of Caceis’ AR campaign
• Creating un-frog-ettable experiences: the role of AR in traditional industries marketing

Caceis wanted to do more than just inform – they wanted to engage and make an impression. They aimed to bring their announcement to life, not only to boost awareness but also to encourage their customers to sign up and attend their conference at the Salone del Risparmio’s fair.

The challenge was real: creating an engaging, interactive, and immersive campaign in an area not typically known for pushing boundaries – the banking sector.
They needed an innovative, simple and effective solution.

Caceis and Aryel teamed up to create a revolutionary AR landing page, where users could get all the information about the conference. With just a click on the ‘Start the experience’ button, customers would land on the AR page, be greeted by a friendly frog (Caceis’s mascot, of course), and get a dynamic preview of the conference.

The leap-happy mascot didn’t just introduce the conference – it would also reveal details about the event program, the conference speakers and let users register for the Salone del Risparmio, thanks to a Call To Action that led to the fair’s site.

Caceis successfully brought their participation in Salone del Risparmio to life, creating a memorable experience that genuinely engaged their customer base. The AR landing page, which was distributed via DEM and QR codes, not only sparked interest but also drove registrations for the event.

As a result of the combination of innovation, engagement, and simplicity, the Caceis conference at Salone del Risparmio’s fair was prepared for a more active and informed customer base. The campaign was a leap into the future of banking services marketing, showing just how far a frog, a fair, and a no-code suite like Aryel could go.

In an era where consumer expectations are at an all-time high, traditional industries such as banking and automotive can no longer afford to cruise along on autopilot. Today’s consumers are savvy, informed, and always connected. They crave innovation, interaction, and unique experiences from brands. They’re no longer satisfied with being passive receivers of information; they want to be active participants in brand interactions.

For industries that have operated in the same way for decades, this might sound like a speed bump. But in reality, it’s an opportunity to revamp marketing strategies and deepen customer engagement. In this sense, Augmented Reality is a game-changing solution that brings the much-needed innovation to marketing efforts in traditional industries.

AR is definitely not a fad that’s here today, gone tomorrow. Instead, it’s a groundbreaking tool that fuses the digital and the physical world. It creates interactive experiences that are as close to magic as technology can get. With AR, brands can literally bring their offerings to life, right in front of their customers’ eyes, on their devices, and in their own surroundings.

Now imagine the possibilities. A bank can launch an interactive AR campaign to bring a financial product to life, making it easier for customers to understand and connect with. Automotive brands can allow customers to virtually enter a new car model right from their home, offering an up-close and personal experience second to none.

AR not only breathes life into marketing content but also brings a sense of novelty and freshness, tapping into the consumer’s inherent curiosity and desire for engagement. By allowing consumers to interact directly with their products or services, brands can create personal and immersive experiences that go beyond the traditional marketing spiel.

In short, AR is not just creating marketing content, it’s crafting un-frog-ettable experiences that leap off the screen and stick in consumers’ minds. It’s about building a bridge between the brand and the consumer, and making the journey across that bridge as engaging, exciting, and memorable as possible.

Don’t stay stuck in the pond while the rest of the world hops forward.
See firsthand how an old guard like the automotive industry can rev up its marketing strategy, create immersive and interactive experiences, and drive customer engagement to new heights.