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Aryel’s Blog

Get the latest insights from the AR-World

Rumour has it you’re hungry for knowledge. That’s why we keep you updated with the juicy news about AR.

November 19, 2024

Aryel launches two proprietary metrics to decode authentic user attention

Aryel’s Attention Metrics redefine ad engagement, helping brands turn attention into measurable impact and meaningful outcomes.

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October 22, 2024

Aryel partners with Intersections 2024 to elevate the event with Augmented Reality experiences

Aryel partners with Intersections 2024 to introduce AR experiences and their GenAI-powered media planning tool, Sonar™, redefining how brands engage with audiences through immersive technologies.

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September 20, 2024

GenAI meets Media Planning: Mattia Salvi & Vincenzo Schifano on Sonar™

Explore how Sonar™ elevates audience segmentation, emotional engagement, and ad effectiveness by combining augmented reality, AI, and premium data.

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September 11, 2024

Introducing Sonar™: Aryel’s GenAI solution for effective media planning and capturing high-intent audiences

Aryel is proud to introduce Sonar™, GenAI-powered media planning solution that aims to revolutionize how brands engage with their audiences.

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August 27, 2024

Aryel teams up with Grid Media to deliver AR-Powered Display Advertising in Latin America and Mexico

By leveraging Aryel’s AR Creatives and Grid Media’s local expertise, the collaboration seeks to enhance interactive ad experiences in LATAM and Mexico.

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July 16, 2024

Aryel announces major expansion plans into France and Germany with focus on acquisitions in the Adtech space

In a major step towards international growth, Aryel announces expansion plans into France and Germany, focusing on strategic acquisitions in Adtech.

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May 14, 2024

Aryel and Locala join forces to integrate Augmented Reality and Local Insights into drive-to-store campaigns

Aryel unveiled a strategic partnership with Locala to effectively plan and measure local drive-to-store campaigns worldwide.

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March 14, 2024

Aryel and OMG join forces to redefine Display Advertising with Augmented Reality

Aryel and OMG have teamed up to redefine display advertising by offering personalized and interactive experiences that resonate with modern consumers.

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October 5, 2023

We have joined IAB Europe’s Transparency and Consent Framework

Strengthening commitment to transparency, privacy, and advanced display ad experiences, our mission remains to elevate digital engagements while ensuring an unwavering trust with our user base.

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September 26, 2023

Unveiling “Ads Manager”: pioneering the next frontier in Display Advertising globally

We're excited to launch our cutting-edge Ads Manager, a trailblazing product set to transform the way agencies & brands communicate via Display Advertising.

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