Aryel’s Blog

Mattia Salvi, CEO of Aryel, delves into the trends and technologies shaping the advertising landscape in 2025, from AR innovations to authentic brand connections.

Aryel’s Attention Metrics redefine ad engagement, helping brands turn attention into measurable impact and meaningful outcomes.

Aryel partners with Intersections 2024 to introduce AR experiences and their GenAI-powered media planning tool, Sonar™, redefining how brands engage with audiences through immersive technologies.

Explore how Sonar™ elevates audience segmentation, emotional engagement, and ad effectiveness by combining augmented reality, AI, and premium data.

Aryel is proud to introduce Sonar™, GenAI-powered media planning solution that aims to revolutionize how brands engage with their audiences.

By leveraging Aryel’s AR Creatives and Grid Media’s local expertise, the collaboration seeks to enhance interactive ad experiences in LATAM and Mexico.

Enter Aryel's AI Insights the game-changer set to redefine the way we perceive, interact with, and leverage display ads.

In a major step towards international growth, Aryel announces expansion plans into France and Germany, focusing on strategic acquisitions in Adtech.

Aryel unveiled a strategic partnership with Locala to effectively plan and measure local drive-to-store campaigns worldwide.

From virtual try-on experiences to data-driven insights, uncover the transformative power of this cutting-edge advertising technology.