Archives

What’s next in Advertising? A conversation with Vincenzo Schifano, COO and Co-Founder of Aryel

January's Aryel updates offer new pathways to AR excellence: easy-to-use Brand Kits for style coherence, Playback Completion for interactive storytelling, and Toggle Video/Audio for masterful media control.

Fashioning the future: the impact of Immersive Rich Media in the fashion industry

Join us in this comprehensive deep dive to discover what’s the deal about Immersive Rich Media and what is its impact on fashion industry industry.

Programmatic Advertising: how audio, immersive rich media and contextual adv are shaping the future

Explore the future of programmatic advertising and the growth of rich media formats, revealing how marketers are innovating and driving change.

Zero-Party Data and their role in building a more trusted marketing environment

Learn what zero-party data is, why it matters, and how to effectively gather it using innovative strategies like Augmented Reality.

The cookie crumbles: from third-party cookies to first-party data

In this article, we explore the shift from third-party cookies to first-party cookies, a more privacy-centric approach that can redefine your relationship with customers.

Redefining the marketing approach: embracing omnichannel strategies for seamless experiences

Dive into the world of omnichannel strategies, where seamless integration of digital and physical touchpoints revolutionizes the shopping experience.

Navigating the voice search revolution: adapting your marketing strategy for a voice-driven world

Discover the transformative power of voice search for marketing: implications, opportunities and challenges of this technology for both business and customers.

Redefining marketing with AI: opportunities and challenges of Artificial Intelligence

Explore the opportunities offered by AI for marketing, from personalization to content creation, and brace yourself for the challenges it brings with it.

Shopify Meets Aryel: an integration for your e-commerce’s success

Discover how the Shopify-Aryel integration can breathe new life into your online store, skyrocket conversions, and help you build a loyal tribe of brand evangelists.

Supercharge your efforts: unleashing the power of marketing automation

Say goodbye to tedious tasks to welcome a streamlined, efficient, and magical marketing machine. Discover what marketing automation is and its capabilities.

Traditional landing pages VS AR landing pages: a comparison

Traditional landing pages are a thing of the past; instead, captivate your audience with an interactive experience that showcases your brand in a whole new way.

Tech and Marketing collide: how businesses are keeping up with the latest trends in 2023

The traditional methods of advertising have become less effective, and brands must adapt to engage their audience and stand out in a crowded marketplace.

The value of 3D content in marketing explained

Why is 3D content so important for your marketing mix? Discover how this technology can pair with AR and boost your engagement!

7 AR stats that prove how marketing is going to change in the next years

How big is the Augmented Reality market, and how is it expected to grow in the next future? Discover all relevant stats about AR marketing.

What is WebAR? Introducing Augmented Reality for Browser

WebAR brings countless benefits to companies by providing the audience with easy access, great usability, and better engagement.

Ever heard about AR Wearable Display Ads? Here’s why you should