July 9, 2020
Among the many industries on the market, the food and beverage field is the one that could have more benefits from integrating AR marketing into its strategy.
From education and food prep training to information about nutritional values, Augmented Reality is expected to boost one of the major sectors in western countries. Let’s see how!
One of the most problematic areas in food and beverage packaging is that producers must give a lot of specific information in very little space.
Nutritional values, ingredients, and everything governments require to be shown to consumers: now think about having a marker or a QR code on the packaging. You can maximize the space, expand your reach, and increase the effectiveness of the packaging design.
This allows producers and designers to think outside the box and get very creative beyond the physical borders imposed by the packaging — they virtually have unlimited space to create engaging experiences for consumers.
Of course, this means you can add to your food and beverage packaging any type of AR content: not only static information and images but also music, video, interactive experiences, and even cooking recipes! Sky’s the limit!
Food and beverage tourism is a thing: but a vast limit of this flourishing market is, sometimes, not understanding the languages, and consequently, restaurant menus.
For example, in most restaurants in Japan, it’s common to show plastic replicas of food — to help people ordering even without reading the menu.
Of course, this implies restaurants have to spend money on buying replicas, and it makes it hard to keep the list updated and requires space to display the “fake” dishes.
HOWEVER, integrating AR technology in menus can overcome this issue: consumers can see a 3D model directly on their smartphones, simply scanning the list. They can see different translations, lookup for dishes on the internet, read brand stories, ingredient lists, nutritional data, and allergy warnings.
Also, letting consumers see their food in advance provides a better understanding and a more engaging experience, attracting more and more customers to the restaurant or the bar.
Anyone that had to deal with food allergies in the first person or on the producer’s side knows how important it is to provide all the information about the presence of allergens in food and drinks.
Nowadays, most governments require producers to put allergens in bold on labels. Thanks to AR technology showing these potentially dangerous ingredients becomes even easier.
Most smartphones have an app with all user’s health information — such as allergies, intolerances, prescripted drugs, and so on. Combining this with AR can alert consumers about dangerous ingredients and avoid allergy reactions, even before deciding whether to buy a product or not.
Of course, from health to marketing, the perks of having Augmented Reality technology integrated into your food and beverage market strategy are potentially infinite.
Bigger brands already implemented AR or their products, sometimes with terrific results. Enjoy our favs!
What’s better than a Christmas special of your favorite TV show aired in summer? A Christmas case study in July!
As a part of its Christmas marketing campaign, the world-famous Irish brand launched an app that allowed users to decorate their Guinness pint with Santa hat, snowflakes, gifts and share their masterpieces with friends.
The vodka brand released an AR experience that takes consumers to the village where Absolut is produced, letting them explore the entire process of making vodka: from the wheat fields to the distillery.
Of course, as we at Aryel always say, AR marketing puts no limits on your creativity: in this article, we explained how augmented reality could boost sales, engagement, and safety in the food and beverage industry — but there are no limits on what Aryel can do.