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October Product Update: introducing Variables for adaptable and dynamic AR storytelling

November 2, 2023

Greetings AR creators!

October brings a chill in the air and one of the biggest product updates of the year. Grab your pumpkin spice, wrap yourself in a blanket, and let’s dive into this game-changing update.

Variables: add a whole new level of interactivity to your campaigns

Variables allow you to store customizable data that can dynamically change throughout the user’s AR experience.

You can create variable types to hold numbers, text, or boolean (true/false) values.
Set initial values when you create your campaign, then change those values on the fly as users interact with different AR elements.

You can also use variable values to trigger conditional interactions. For example, show certain animations or CTAs only when a variable reaches a target number.
Variables open up a whole new world of personalized storytelling and immersive engagement. With variables, each user can have a uniquely tailored AR experience based on their own behaviors and choices.

Here are just a few possibilities:

  • Display personalized messages with the user’s name or interests;
  • Tailor product recommendations based on user preferences;
  • Enable branching storylines and endings based on user decisions;
  • Build games that respond to player actions and progress.

The options for adaptive engagement are truly endless with variables.
You hold the power to create living, breathing AR worlds using this new tool.

Accessing Variables in Aryel

You can access variables through the icon in the toolbar while building your Aryel campaigns. Create your customized variables and set starting values.

Then insert variables throughout your experience by dropping the name in {braces} anywhere you can add text.

To learn more, check out our updated training materials linked here.

Important note: variables are available for CRM/Advertising plan users. Contact our sales team for details on upgrading your plan.

Improved training resources and reporting

In addition to variables, we’ve also upgraded our learning resources and campaign analytics.

Our training materials now point you to the most up-to-date Aryel tutorials. And the new Getting Started guide walks through our category-based campaign creation flow.

We’ve also enriched campaign reporting by adding user state data. You can now see location analytics by city and state for deeper insights.

We can’t wait to see the innovative, interactive worlds you build!

As always, contact us if you have any questions about integrating this new feature.

Aryel team